In a rapidly diversifying society characterized by declining birthrate and aging population, rise of single-person households, and advancement of women in society, Seven & i Holdings is striving to provide nutritionally balanced food products in consideration of customers' further health-consciousness amid the growing focus on health and nutrition.

In May 2020, in order to create new value for the Group's “Seven Premium” private brand products, the “Seven Premium Connect Declaration” was formulated. It consists of four pillars: eco-friendliness, health-consciousness, high-quality products, and global compatibility. Specific measures included displaying sugar and dietary fiber content on nutrition labels (since September 2019) and developing products with reduced salt and sugar. In development of Seven Premium products, the optimal supplier and Group product development division form a team for the product, and specialists from both sides contribute their information and expertise in a process called “team merchandizing.” The teams include suppliers who have nutrition and health experts or R&D centers of their own.

In light of the need for plant-derived protein, we have the lineup of products that use soy-based meat in the Group’s Seven Premium line of private brand products. Ito-Yokado offers boxed lunches supervised by national registered dietitians, with attention given to nutritional balance. We sold 340,000 packages in the fiscal year ended February 29, 2024. By adding dietary fiber, vegetables, and so on, reducing salt and sugar content, and using fewer additives, we will provide customers with healthier products that meet their specific needs

In addition to the five components* of energy, protein, fat, carbohydrates, and salt equivalents stipulated by the Food Labeling Law, the Seven & i Group displays two items often requested by customers: sugars (available carbohydrates) and dietary fiber. Sugar and dietary fiber content are displayed on the Group's “Seven Premium” private brand products, fresh foods such as 7-Eleven's boxed lunches, rice balls, sandwiches, delicatessen items, and noodles, and sushi and delicatessen items cooked in Ito-Yokado stores.

In addition, for certain products of “Seven Premium,” we also provide labelling of components subject to voluntary labeling such as saturated fatty acids, trans-fatty acids, and cholesterol. Calorie counts are printed on the front of many products to make it easier for customers to find when selecting a product.

In addition, icons colored in orange or green are displayed on the front of the packaging so that it is easier to understand the product features. The green icon is used to indicate nutrients like sugar and salt that should not be consumed in excess of what is necessary, while the orange icon indicates nutrients like protein and dietary fiber that should be supplemented.

Seven & i Holdings conducts dietary education events* primarily for children of elementary school age or younger as part of its social contribution activities through food. The activities were started in 2022, and by September 2024, a total of six events had been organized with more than 100 customers in total. We are committed to continually enriching the deitary habits of local customers and making them enjoyable through menu suggestions and events.