Amid increasing public interest in health and nutrition, including the problems of obesity, diabetes, metabolic syndrome and nutritional deficiencies, Seven & i Holdings is responding to a stronger health orientation among customers by working to reduce the use of food additives and provide food products with a good balance of nutrients
In May 2020, in order to create new value for the Group's “Seven Premium” private brand products, the “Seven Premium Connect Declaration” was formulated. It consists of four pillars: eco-friendliness, health-consciousness, high-quality products, and global compatibility. Specific measures included displaying sugar and dietary fiber content on nutrition labels (since September 2019), developing products with reduced salt and sugar, and encouraging the reduction of additives.
In development of Seven Premium products, the optimal supplier and Group product development division form a team for the product, and specialists from both sides contribute their information and expertise in a process called “team merchandizing.” The teams include suppliers who have nutrition and health experts or R&D centers of their own.
Example of Health Food Products
Soda Water “Seven Premium Sonomama Nomeru Tansansui Plus 490 ml”
Food for specified health use containing 5 g indigestible dextrin (as dietary fiber)
With an eye toward minimizing unnecessary food additives, Seven & i Holdings is taking steps to reduce their use in food products. For example, 7-Eleven’s fresh foods (numbering around 2,000 items) maintain their quality without using preservatives by paying extreme care to hygiene management and temperature management. Additionally, Ito-Yokado’s delicatessen items, boxed lunches, and sushi produced in-store are all free from synthetic coloring agents and preservatives.
Reduction of Trans Fatty Acids
(Example) Amount per 100 g of Honokana Amami Strawberry Jam Margarine
Seven-Eleven Japan adopted “Good Health Starts with this Hand” as a new catchphrase and expanded the roll-out at 7-Eleven stores nationwide of products that pay particular attention to safety, reliability, and health starting in March 2018. In response to rising demand for healthy foods, the “Good Health Starts with this Hand” logo is placed on products that contain dietary fiber roughly equal to that in a serving of lettuce and contain at least one-half of the daily requirement of vegetables,* and stronger appeals of these products are being made to customers. Seven-Eleven Japan plans to expand product categories and lineups in the future.
In addition, Ito-Yokado offers box lunches supervised by national registered dietitians, with attention given to nutritional balance. By adding dietary fiber, vegetables, and so on, reducing salt and sugar content, and using fewer additives, we will provide customers with healthier products.
Seven-Eleven “Good Health Starts with This Hand” logo
Products of the Seven-Eleven
“Good Health Starts with This Hand” series
Ito-Yokado: Boxed lunch supervised by registered dietician, Example 1
Ito-Yokado: Boxed lunch supervised by registered dietician, Example 2
In addition to the five components of energy, protein, fat, carbohydrates, and salt equivalents stipulated by the Food Labeling Law, which went into full effect in April 2020, the Seven & i Group started to display two items often requested by customers: sugars (available carbohydrates) and dietary fiber. Sugar and dietary fiber content are displayed on the Group's “Seven Premium” private brand products※, original daily products such as 7-Eleven boxed lunches, rice balls, sandwiches, delicatessen items, noodles, bread and pastries, and sushi and delicatessen items cooked in Ito-Yokado stores.
In addition, for certain products we also display optional components such as saturated fatty acids, trans fatty acids, and cholesterol. Calorie counts are printed on the front of most products to make it easier for customers to find when selecting a product.
Package printed "0g sugars" largely
“Seven Premium Salad Chicken with 0g of Sugar”
“Seven Premium Potato Salad”
Nutrition facts label: 1 package, per 100 g
Energy: 171 kcal/Protein: 2.8 g/Fat: 11.8 g/Carbohydrates: 14.2 g (Sugars :available carbohydrates): 12.6 g/Dietary fiber: 1.6 g)/Salt equivalents: 0.9 g
Estimated values based on sample analysis
Nutritional labeling for "Seven Premium Seven Bread (Six slices)"
Food allergies occur when the body recognizes food (the protein contained within it) as a foreign substance and mounts a hypersensitive reaction to protect itself. The main symptoms are itchy skin, hives, coughing, and so on, but severe symptoms can include unconsciousness, decreased blood pressure, and shock, so they can be life-threatening.
The Seven & i Group, in addition to displaying information about seven specified ingredients (egg, milk, wheat, shrimp, crab, buckwheat, and peanuts) that are required to be labeled under the Food Labeling Law, also recommends displaying information about 21 equivalent items (abalone, squid, salmon roe, oranges, cashew nuts, kiwifruit, beef, walnuts, sesame, salmon, mackerel, soybean, chicken, banana, pork, matsutake mushrooms, peaches, yam, apples, gelatin, and almonds) so that people with food allergies can choose products with confidence.
At Seven-Eleven Japan, in addition to specified ingredients, equivalent items (excluding almonds)※ are displayed on all original daily products, including boxed lunches, rice balls, sandwiches, delicatessen items, noodles, bread, and pastries. Additionally, for in-store cooked products (hot snacks, oden, Chinese steamed buns), in addition to specified ingredients, information on the use of equivalent items (excluding almonds) ※" is disclosed on the website.
At Ito-Yokado, in-store cooked sushi, delicatessen items, etc. are labeled with "specific raw materials" and "equivalent items (excluding almonds) ※." The food products in the container have allergy information on their labels. For the products sold separately without packaging, a list of allergens contained in each product is posted at the store.
Ever since the menu revision in September 2018, Denny's of Seven & i Food Systems has printed information about the use of allergens (specified ingredients and equivalent items (including almonds)※ to all menus for all time zones (allergy information). In addition to disclosing information on the website, starting July 2017, we introduced tablets that can look up allergy information for each menu item in all restaurants, making it possible to check detailed information with ease even when ordering.
Due to the Consumer Affairs Agency adding almonds to the “equivalent items” category in September 2019 in light of the increase in the number of people with allergies caused by almonds, Seven-Eleven Japan and Ito-Yokado have been proactively displaying information about almonds as well.
Ito-Yokado offers the “Healthy Fruitcake”—a cake which does not use specified ingredients—available by reservation so that customers with food allergies can eat products with confidence.
At the Denny’s restaurant chain managed by Seven & i Food Systems, there is a low-allergen menu and low-allergen cake for children that do not include any of the seven specified allergens (eggs, milk, wheat, buckwheat, peanuts, shrimp, and crab), created out of consideration for children who have food allergies. When the meals are prepared at the restaurants, employees cook and arrange the food in an area separate from the regular cooking line, and the tableware is individually washed and stored to prevent secondary contamination by allergens.
Denny’s restaurants have introduced tablets that customer can use to search information on the use of designated ingredients and equivalent items, and all menus used in each time slot contain information on the use of allergens (seven specified ingredients and 21 equivalent items).
Low allergen menu
Seven & i Holdings labels genetically modified foodstuffs in accordance with relevant domestic regulations. In addition, genetically modified ingredients are not used for the main ingredients—for which labeling is obligatory—of products under the Group’s private brand Seven Premium(excluding certain products such as soy sauce and oil which use genetically modified potatoes, corn, soy beans, and other products which are permitted to be imported by the Japanese government).