Material Issue 2Provide safe, reliable, and healthier merchandise and services

Health and Nutrition

Seven & i Holdings is striving to reduce the use of food additives and provide nutritionally balanced food products in consideration of customers' further health-consciousness amid the growing focus on health and nutrition, including obesity, diabetes, metabolic syndrome, and malnutrition.

In May 2020, in order to create new value for the Group's “Seven Premium” private brand products, the “Seven Premium Connect Declaration” was formulated. It consists of four pillars: eco-friendliness, health-consciousness, high-quality products, and global compatibility. Specific measures included displaying sugar and dietary fiber content on nutrition labels (since September 2019), developing products with reduced salt and sugar, and encouraging the reduction of additives. In development of Seven Premium products, the optimal supplier and Group product development division form a team for the product, and specialists from both sides contribute their information and expertise in a process called “team merchandizing.” The teams include suppliers who have nutrition and health experts or R&D centers of their own.


Example of health food products


Soda Water “Seven Premium Sonomama Nomeru Tansansui Plus 490 ml”
Food for specified health use containing 5 g indigestible dextrin (as dietary fiber)

Sales of Healthy Food Products

As of June 2021, Seven-Eleven Japan released a new healthy product series in response to increasing demand for healthier food. Marked with a special logo and labelled in accordance with food labeling guidelines, these products feature selling points intended to appeal to health-conscious consumers such as protein or dietary fiber content, or that contain at least one-half of the daily requirement of vegetables*. Seven-Eleven Japan plans to expand upon these kinds of product lineups in the future.

In addition, Ito-Yokado offers boxed lunches supervised by national registered dietitians, with attention given to nutritional balance. By adding dietary fiber, vegetables, and so on, reducing salt and sugar content, and using fewer additives, we will provide customers with healthier products that meet their specific needs.

In light of the need for plant-derived protein, we are increasing the lineup of products that use soy-based meat in the Group’s Seven Premium line of private brand products.

* The Healthy Japan 21 (Secondary) guideline for vegetable consumption is an average of 350 g per day.


Examples of Seven-Eleven dedicated logo


Boxed lunch supervised by national registered dietitians


Seven Premium soy-based meat ham cutlets


Seven Premium soy-based minced meat cutlet

Labeling of Nutritional Components

In addition to the five components* of energy, protein, fat, carbohydrates, and salt equivalents stipulated by the Food Labeling Law, the Seven & i Group started to display two items often requested by customers: sugars (available carbohydrates) and dietary fiber. Sugar and dietary fiber content are displayed on the Group's “Seven Premium” private brand products, fresh foods such as 7-Eleven's boxed lunches, rice balls, sandwiches, delicatessen items, noodles, and sushi and delicatessen items cooked in Ito-Yokado stores.

In addition, for certain products of “Seven Premium,” we also provide voluntary labelling of items such as saturated fatty acids, trans-fatty acids, and cholesterol. Calorie counts are printed on the front of many products to make it easier for customers to find when selecting a product.

At the same time, given that nutritional labeling has become complex and that labeling methods differ from product to product, understanding what a product's features are has become difficult. Accordingly, the packaging design that brought uniformity to each feature has been carried on in products unique to Seven-Eleven Japan and is also being used for the Seven Premium line. The design features icons colored in orange or green on the face of the packaging. The green icon is used to indicate nutrients like sugar and salt that should not be consumed in excess of what is necessary, while the orange icon indicates nutrients like protein and dietary fiber that should be supplemented.

* Excluding some products with discretionary labeling and small surface area


Example of nutritional labeling showing sugars and dietary fiber for “Seven Premium Potato Salad”

Nutrition facts label: 1 package, per 120 g Energy: 172 kcal / Protein: 2.4 g / Fat: 8.4 g /

Carbohydrates: 22.6 g (Sugars: available carbohydrates: 20.9 g / Dietary fiber: 1.7 g) / Salt equivalents: 0.7 g

* Estimated values based on sample analysis


Example of nutritional labeling showing trans fatty acids for "Seven Premium Seven Bread (Six slices)"

Nutrition facts label: Per slice Energy: 178 kcal / Protein: 5.9 g /

Fat: 2.1 g (Saturated fatty acids: 0.35 g / Trans fatty acids: 0 g) / Cholesterol: 0 mg /

Carbohydrates: 34.7 g (Sugars: available carbohydrates: 32.9 g/Dietary fiber: 1.8 g) / Salt equivalents: 0.7 g

* These values are approximate. Per 100 g of sodium chloride, amounts less than 0.1 g of saturated fatty acids, less than 0.3 g of trans fatty acid, and less than 5 mg of cholesterol are presented as 0 g.


Example of green icon (nutrients that should not be consumed more than necessary) labeling:

Seven Premium Four Kinds of Unsalted Nuts


Example of orange icon (nutrients to be supplemented) labeling: Seven Premium Edamame and Hijiki Tofu Bar

Initiatives for Material Issue 2