Material Issue 2Provide safe, reliable, and healthier merchandise and services

Health and Nutrition

Seven & i Holdings is striving to reduce the use of food additives and provide nutritionally balanced food products in consideration of customers' further health-consciousness amid the growing focus on health and nutrition, including obesity, diabetes, metabolic syndrome, and nutritional deficiencies.

In May 2020, in order to create new value for the Group's “Seven Premium” private brand products, the “Seven Premium Connect Declaration” was formulated. It consists of four pillars: eco-friendliness, health-consciousness, high-quality products, and global compatibility. Specific measures included displaying sugar and dietary fiber content on nutrition labels (since September 2019), developing products with reduced salt and sugar, and encouraging the reduction of additives. In development of Seven Premium products, the optimal supplier and Group product development division form a team for the product, and specialists from both sides contribute their information and expertise in a process called “team merchandizing.” The teams include suppliers who have nutrition and health experts or R&D centers of their own.


Example of health food products

Soda Water “Seven Premium Sonomama Nomeru Tansansui Plus 490 ml”
Food for specified health use containing 5 g indigestible dextrin (as dietary fiber)

Sales of Healthy Food Products

Starting in March 2018, Seven-Eleven Japan adopted “Good Health Starts with this Hand” as a new catchphrase, at the same time implementing a rollout at 7-Eleven stores nationwide of products formulated specifically for safety, reliability, and health. As of June 2021, Seven & i has released a new healthy product series in response to increasing demand for healthier food. Marked with a special logo and labelled in accordance with food labeling guidelines, these products feature selling points intended to appeal to health-conscious consumers such as protein or dietary fiber content, or that contain at least one-half of the daily requirement of vegetables. Seven-Eleven Japan plans to expand upon these kinds of product lineups in the future.

In addition, Ito-Yokado offers box lunches supervised by national registered dietitians, with attention given to nutritional balance. By adding dietary fiber, vegetables, and so on, reducing salt and sugar content, and using fewer additives, we will provide customers with healthier products that meet their specific needs.

  • The Healthy Japan 21 (Secondary) guideline for vegetable consumption is an average of 350 g per day.
  • The edible portion of a head of lettuce, which is 215 g, is considered to be roughly the daily intake amount.


Example of Seven & i dedicated logo


Seven-Eleven healthy product series


Ito-Yokado: Boxed lunch supervised by registered dietician

Labeling of Nutritional Components

In addition to the five components* of energy, protein, fat, carbohydrates, and salt equivalents stipulated by the Food Labeling Law, the Seven & i Group started to display two items often requested by customers: sugars (available carbohydrates) and dietary fiber. Sugar and dietary fiber content are displayed on the Group's “Seven Premium” private brand products, fresh foods such as 7-Eleven's boxed lunches, rice balls, sandwiches, delicatessen items, noodles, bread and pastries, and sushi and delicatessen items cooked in Ito-Yokado stores.

In addition, for certain products of “Seven Premium,” we also provide voluntary labelling of items such as saturated fatty acids, trans-fatty acids, and cholesterol. Calorie counts are printed on the front of many products to make it easier for customers to find when selecting a product.

  • Excluding certain items for discretionary labeling that have small surface area.


Example of sugars noted in large lettering on front of package:

“Seven Premium Salad Chicken with 0g of Sugar” 


Example of nutritional labeling including sugars and dietary fiber on package:

“Seven Premium Potato Salad”

Nutrition facts label: 1 package, per 100 g

Energy: 171 kcal/Protein: 2.8 g/Fat: 11.8 g/Carbohydrates: 14.2 g (Sugars :available carbohydrates): 12.6 g/Dietary fiber: 1.6 g)/Salt equivalents: 0.9 g

Estimated values based on sample analysis

Nutritional labeling for "Seven Premium Seven Bread (Six slices)"

Initiatives for Material Issue 2