Disaster Reconstruction Support

The Great East Japan Earthquake of March 2011 inflicted enormous damage on Tohoku and surrounding regions. Seven & i Group helps to support the reconstruction by working with employee volunteers and NPOs to conduct a variety of activities, including product sales, while leveraging its position as a retailer to connect consumers with producers.

Tohoku Kakehashi Project

Seven & i Group has held the Tohoku Kakehashi Project in support of the reconstruction. Our goal is to serve as a bridge connecting the people of Tohoku region with people around the country in their desire to support the reconstruction with the cooperation of Fukushima, Miyagi, Iwate, and other Tohoku Prefectures and various government agencies.

Procuring and selling local products from disaster-affected regions helps revitalize the agriculture and fishing industries. In addition, to keep affected regions fresh in everyone’s minds, in March 2021, sales events was held for products from affected partner companies in Tohoku region and the products of major food manufacturers at Ito-Yokado (126 stores.) 

Tohoku Kakehashi Project
Launch No. of co-sponsors and participating companies No. of items
1st Round November 7, 2011 22 Companies Approx. 200
2nd Round March 5, 2012 58 Companies Approx. 600
3rd Round July 17, 2012 81 Companies Approx. 800
4th Round November 19, 2012 109 Companies Approx. 1,000
5th Round March 4, 2013 123 Companies Approx. 1,200
6th Round July 9, 2013 160 Companies Approx. 1,300
7th Round October 9, 2013 188 Companies Approx. 1,400
8th Round March 4, 2014 219 Companies Approx. 1,500
9th Round July 14, 2014 239 Companies Approx. 1,710
10th Round October 6, 2014 247 Companies Approx. 1,800
11th Round March 2, 2015 250 Companies Approx. 1,850
12th Round July 14, 2015 257 Companies Approx. 1,900
13th Round October 5, 2015 259 Companies Approx. 2,000
14th Round March 7, 2016 267 Companies Approx. 2,200
15th Round July 12, 2016 260 Companies Approx. 2,000
16th Round October 17, 2016 270 Companies Approx. 2,200
17th Round March 6, 2017 270 Companies Approx. 2,200
18th Round October 16, 2017 270 Companies Approx. 2,220
19th Round March 5, 2018 270 Companies Approx. 2,300
20th Round October 15, 2018 270 Companies Approx. 2,300
21th Round March 5, 2019 270 Companies Approx. 2,300
22th Round October 14, 2019 270 Companies Approx. 2,300
23th Round March 2, 2020 270 Companies Approx. 2,700


Supporting PEP Kids Koriyama

York-Benimaru supports PEP Kids Koriyama in Fukushima Prefecture, an indoor, active playground in the city of Koriyama founded on the concept of “Play, Learn and Grow,” which allows children with fewer opportunities to play outside due to the nuclear accident that occurred with the Great East Japan Earthquake to actively engage in exuberant, physical play.

PEP Kids Koriyama