The Company was established as a pure holding company in September 2005 by means of a stock-transfer between three companies, SEVEN-ELEVEN JAPAN CO., LTD, Ito-Yokado Co., Ltd., and Denny's Japan Co., Ltd.
See here for a more detailed look at the history of the Group.

The holding company was established to further pursue a customer-oriented approach to business management to enhance the corporate value of the Group, and strengthen corporate governance.
See here for a message from the President.

[Orange] is the color for challenge. This color represents the morning sun, which continues to rise and take on new challenges.

[Red] is the color for passion. The color red represents a burning fire - a symbol of resolute passion and determination.

[Green] is the color of an oasis. The color green is a symbol of life next to the water of an oasis.