Material Issue 1Create a livable society with local communities through various customer touchpoints

Shopping Support

Seven & i Group is working to support people who feel inconvenience when shopping by utilizing the infrastructure it has developed, such as store networks and logistics and information systems, to create new services for shopping support.


Store Product Delivery Service

Seven & i Group provides a service in which products ordered online or by telephone are delivered to specified locations as well as in-store sales to help local residents do their everyday shopping more comfortably.

"7NOW" Seven-Eleven Online Convenience Stores

Aiming to realize “Anytime, Anyplace, Right Away,” Seven-Eleven Japan provides 7NOW, the Seven-Eleven online convenience stores service in which orders made by customers on their smartphones for any desired products from about 2,800 products sold in stores are delivered to specified locations in as little as 30 minutes. Demonstration testing has been conducted at about 5,000 stores in certain areas in Hokkaido, Tokyo, Saitama, Chiba, Kanagawa, and Hiroshima Prefectures as of the end of June 2023, and it aims to expand this service to 12,000 stores by the end of February 2024.


Home Delivery Services of "Seven RakuRaku Delivery"

Seven-Eleven Japan offers the Seven RakuRaku Delivery service, which provides home delivery for nearly every product sold in its stores. Orders can be placed in advance by telephone or through other means. As of February 28, 2023, the service operates a fleet of some 482 “COMS” ultra-small electric vehicles.


Seven RakuRaku Delivery

Online Supermarkets

For food and household goods, Ito-Yokado has launched an online supermarket at 105 stores (as of the end of May 2023), by which products that are ordered on PCs or smartphones are delivered from nearby stores within specified time slots. In December 2014, Ito-Yokado started offering a service to support parents raising children. Parents who present their maternity notebook issued within the last four years and register for the online supermarket can use a discounted delivery fee for four years from the registration date. Furthermore, in order to improve the efficiency of deliveries as well as meet the diversifying needs of our customers for pick-up options, Ito-Yokado also enhanced its non-contact delivery and drop-off services. As the first such service in Japan, 7&i Locker Pick-Up was launched in March 2020 with the temperature ranges of refrigeration, freezing, and room temperature. This is a service in which products ordered through the online supermarket are stored in specified lockers separated into room, refrigeration, and freezing temperatures. As of the end of May 2023, the 7&i Lockers have been installed in a total of 10 locations in 7-Eleven, Ito-Yokado, and other stores.


Filling an online supermarket order

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A 7&i Locker installed in front of a store

Quick Commerce with OniGO

In collaboration with OniGO, which operates supermarkets that specialize in home delivery, York launched a service that delivers products ordered online to the homes of customers who find it inconvenient to go shopping because of distance or time constraints. Service started in March 2022 at the Comfort Market Nishimagome store. Service was expanded to three additional stores in March 2023, and it plans to expand further in the future.

Mobile Store Service

In recent years, as the birthrate falls, society ages, and nuclear families become more prevalent, retail stores and elsewhere that sell such things as fresh food have decreased, and this has led to a growing number of people who feel that everyday shopping is inconvenient. Seven & i Group has launched a mobile store service in order to solve these kinds of social issues.

Seven Anshin Delivery

As of the end of February 2023, Seven-Eleven Japan operates 117 vehicles in 41 prefectures for its Seven Anshin Delivery mobile store service. Moving mainly through areas that are inconvenient for everyday shopping or have a large number of seniors who find it difficult to use transportation, these uniquely developed light trucks equipped with store facilities carry about 300 items that include food and household goods and range from frozen products to those at room temperature. Plans call for this service to be expanded further in the future to fulfill the needs of customers.

Ito-Yokado Tokushimaru

In collaboration with TOKUSHIMARU inc., Ito-Yokado started operating vehicle No. 1 of the mobile store named Ito-Yokado Tokushimaru from the Minami Osawa store in April 2020. As of the end of February 2023, it operates 103 trucks in 58 municipalities. Ito-Yokado is supporting customers who feel inconvenience by shopping through its mobile supermarket initiative, in which about 400 products totaling 1,200 items are loaded into mobile store vehicles and sold near the residences of customers. Ito-Yokado is also proceeding with enterprises related to neighborhood watch activities in collaboration with local communities. 


Seven Anshin Delivery


Ito-Yokado Tokushimaru

Store Pick-Up Service

Seven-Eleven Pick-Up Service is a service in which products ordered online can be picked up at the 7-Eleven store of your choice. Whether it is near your residence or workplace, at a business trip destination or elsewhere, late at night or early morning, pick-ups can be made whenever you like at 7-Eleven stores nationwide (some stores do not provide this service).

In addition, with the expansion of the electronic commerce market and other factors, there is an increasing trend in the volume of parcel deliveries, and at the same time, labor shortage in the transport industry is growing more severe. Allowing ordered products to be picked up at nearby 7-Eleven stores also contributes to the reduction of redeliveries and the CO2 emitted through these deliveries.

Initiatives for Material Issue 1