Material Issue 1Providing Social Infrastructure for an Aging Society and Declining Population

Shopping Support

Seven & i Holdings is working to support people who feel inconvenience when shopping by utilizing the infrastructure it has developed, such as store networks and logistics and information systems, to create new services for shopping support.


Online Supermarkets

Ito-Yokado operates online supermarkets, named "Net Super," at 122 stores (as of February 29, 2020) to provide scheduled deliveries of products ordered by customers using PCs or smartphones. The online supermarkets deliver food and household goods from nearby stores. In December 2014, Ito-Yokado started offering a service to help parents raising children. With this service, parents who present their maternity notebook issued within the last four years and register for the Net Super can receive deliveries at a fee of only ¥102 (including tax) for four years from the registration date. Furthermore, to meet the diversifying pick-up needs of customers as well as improve customer convenience and delivery efficiency, it is also enhancing its non-contact delivery and drop-off services. Starting from March 2020, it has installed lockers—the first in Japan—that are capable of temperature ranges for refrigeration, freezing, and room temperature at two 7-Eleven stores in Tokyo. Using these lockers, it has launched the 7&i Locker Pick-up service for customers to pick up their orders.

Net Super

Online Convenience Stores

Seven-Eleven Japan offers a service that allows customers to place orders online using a PC or smartphone for some 2,800 products such as rice balls and boxed lunches handled by its stores and have them delivered to their homes or other designated location in as little as two hours. As of February 2020, trials are being conducted at approximately 270 stores in cities such as Sapporo, Otaru, and Hiroshima. Going forward, there are plans to further expand this service.

Home Delivery Services of "Seven RakuRaku Delivery"

Seven-Eleven Japan offers the Seven RakuRaku Delivery service, which provides home delivery for nearly every product sold in its stores. Orders can be placed in advance by telephone or through other means. As of February 29, 2020, the service operates a fleet of some 757 “COMS” ultra-small electric vehicles and Seven-Eleven Japan is also moving forward with the introduction of around 1,180 power assisted bicycles.


Seven RakuRaku Delivery

Mobile Store Services ”Seven Anshin Delivery" and "Ito-Yokado Anshin Delivery"

As of February 29, 2020, Seven-Eleven Japan operates the Seven Anshin Delivery mobile store service at 102 stores in 37 prefectures. This service utilizes proprietarily developed light trucks equipped with store facilities, which go to areas that are inconvenient for daily shopping and where many residents are seniors who have trouble securing means of transportation. Customers are able to purchase a range of foods and beverages, including frozen foods, using this service. Plans call for this service to be expanded further in the future to fulfill the needs of customers.

As of February 29, 2020, Ito-Yokado also uses its own specially developed trucks equipped with store facilities to provide the Ito-Yokado Anshin Delivery mobile store service at four stores in five regions: Nagano Prefecture’s Ueda region, Tama City, Hachioji City, Hanamaki City, and Iwaki City. In addition, from April 30, 2020, the operation of Ito-Yokado Tokushimaru Vehicle Number 1 in collaboration with TOKUSHIMARU inc. was started at Ito-Yokado Minami Osawa store. TOKUSHIMARU supports customers who feel inconvenience when shopping through its mobile supermarket initiative, and at the same time, undertakes businesses related to neighborhood watch activities for the elderly while collaborating with local communities.


Seven Anshin Delivery

Ito-Yokado Anshin Delivery


Ito-Yokado Tokushimaru


Seven & i Holdings is working to realize an Omni7 where customers can order any of the Group’s products and choose to pick them up from a local Group store or have them delivered to their homes, as well as return unwanted items. In addition to sales at stores, customers can also order products using their PC or smartphone.

In addition, with the expansion of the electronic commerce market and other factors, there is an increasing trend in the volume of parcel deliveries, and at the same time, labor shortage in the transport industry is growing more severe. Seven Net Shopping offers the store pick-up service allowing ordered products to be picked up at nearby 7-Eleven stores. This contributes toward reducing the number of redeliveries and CO2 emitted during deliveries.

Store Pick-up Service at 7-Eleven

Initiatives for Material Issue 1