Seven & i Holdings is working to support people who feel inconvenience when shopping by utilizing the infrastructure it has developed, such as store networks and logistics and information systems, to create new services for shopping support.

Seven & i Holdings Co., Ltd. and its consolidated subsidiaries (hereinafter referred to as "our Group") provides a service in which products ordered online or by telephone are delivered to specified locations as well as in-store sales to help local residents do their everyday shopping more comfortably.

Seven-Eleven Japan offers "7NOW," a service that aims to realize "anytime," "right now," and "anywhere." When customers place an order from their smartphones, they can choose from approximately 3,000 items available in-store, and have their desired products delivered to a specified location in as little as 20 minutes. Testing for the service began in some areas from 2017, with full-scale implementation commencing in 2022, and deployment throughout Japan completed in February 2025.

Additionally, in May 2025, we commenced outdoor delivery demonstration tests for “7NOW” using autonomous robots in the Minamiosawa area of Hachioji City, Tokyo, in collaboration with LOMBY Inc. and Suzuki Motor Corporation. These tests are intended to explore the possibility of deliveries using autonomous robots as one solution for areas and situations in which shopping is problematic, with a background of various social issues, including declining birthrates and an aging population, as well as future shortfalls of delivery personnel.

Ito-Yokado has partnered with "OniGO," a delivery-only supermarket, to assist customers who find it inconvenient to go shopping due to distance and time constraints. In March 2022, it launched a service at the Comfort Market Nishimagome store, delivering products ordered online directly to customers' homes. In February 2025, we launched a new service, “Ito-Yokado Online Supermarket by ONIGO,” and are currently expanding the number of stores offering this service.

In recent years, as the birthrate falls, society ages, and nuclear families become more prevalent, retail stores and elsewhere that sell such things as fresh food have decreased, and this has led to a growing number of people who feel that everyday shopping is inconvenient. Our Group has launched a mobile store service in order to solve these kinds of social issues.

Seven-Eleven Japan operates its Seven Anshin Delivery mobile store service. Moving mainly through areas that are inconvenient for everyday shopping or have a large number of seniors who find it difficult to use transportation, these uniquely developed light trucks equipped with store facilities carry about 350 items that include food and household goods and range from frozen products to those at room temperature. Plans call for this service to be expanded further in the future to fulfill the needs of customers.

In collaboration with TOKUSHIMARU inc., Ito-Yokado started operating vehicle No. 1 of the mobile store named Ito-Yokado Tokushimaru from the Minami Osawa store in April 2020. Ito-Yokado is supporting customers who feel inconvenience by shopping through its mobile supermarket initiative, in which about 400 products totaling 1,200 items are loaded into mobile store vehicles and sold near the residences of customers. Additionally, Ito-Yokado has partnered with local communities and has signed "watch-over agreements" with a total of 21 municipalities and 3 organizations, promoting watch-over activities through its operations. 

Seven-Eleven Pick-Up Service is a service in which products ordered online can be picked up at the 7-Eleven store of your choice. Whether it is near your residence or workplace, at a business trip destination or elsewhere, late at night or early morning, pick-ups can be made whenever you like at 7-Eleven stores nationwide (some stores do not provide this service).

In addition, with the expansion of the electronic commerce market and other factors, there is an increasing trend in the volume of parcel deliveries, and at the same time, labor shortage in the transport industry is growing more severe. Allowing ordered products to be picked up at nearby 7-Eleven stores also contributes to the reduction of redeliveries and the CO2 emitted through these deliveries.