Material Issue 1Providing Social Infrastructure for an Aging Society and Declining Population

Providing Services to a Wide Range of Customers

Seven & i Holdings is expanding services and supporting shopping to enable easy use by all customers, including senior citizens, people with disabilities, and foreign residents whose numbers are increasing yearly.


Training Dementia Supporters

The Seven & i Group supports the creation of neighborhoods where residents who suffer from cognitive impairment and their families can live with security. To this end, we are encouraging our employees to attend training courses for “dementia supporters.” 

Each Group company holds training courses, and the number of the supporters across the 26 Group companies* as of February 29, 2020, is 37,550 in total. We will continue to strengthen our efforts to develop “dementia supporters.”

* 26 Group companies are working on this initiative (accounting for 98% of Group sales in Japan).

Number of Dementia Supporter Training Course Takers

FY2015 FY2016 FY2017 FY2018 FY2019

Cumulative participants 16,554 24,029 29,623 34,110 37,550 40,000

Dementia supporter training

Marketing Products That Support Senior Lifestyles

Ito-Yokado is developing the Anshin Support Shop at 104 stores, which carries a full lineup of apparel, daily essentials, and foods, including products that support the health and lifestyles of seniors and care products (as of February 29, 2020). Sales are conducted by sales staff with specialized qualifications as counselors specialized in welfare equipment who are also able to deal with consultations regarding nursing care and welfare issues in general (305 counselors as of February 2020). In addition, Ito-Yokado is working to develop products in response to customer opinions and comments, such as a pushcart for seniors known as the “Silver Car” that can easily be pushed over uneven surfaces and a reliable walking stick with its shaft that is approximately 1.3 times thicker than usual to give a sense of stability. They have been well received by customers.

Sogo & Seibu has teamed up with the Caring Design Association to establish a permanent “Living Design Salon” at the Seibu Ikebukuro Store for supporting living and home design for customers aged in their 50s and above. The facility proposes appealing homes that casually incorporate care and support features for the physical changes that occur with age, aiming to enable people to live in their own way even as they grow older.

Anshin Support Shop

The Silver Car pushcart for seniors

that can be pushed over uneven surfaces


Reliable walking stick

Disseminating Information to Support Everyday Living for Foreigners

Seven Bank provides an overseas remittance app available in nine languages for customers who make use of overseas remittance services. In 2016, it started concluding agreements such as agreements for promoting multicultural coexistence with local governments in areas with high concentrations of foreign residents. The agreements are mainly intended to disseminate local information through the app. Information about living in these areas, disaster information, and so forth is disseminated in multiple languages through the app to residents to help customers live safely and conveniently in Japan. As of March 31, 2020, we have concluded agreements with 13 local government organizations.

ATMs Easy to Use for Diverse Customers

Seven Bank is making daily progress on the ATM functions and services so that all customers can use them with confidence. With its voice guidance service, which is mainly for customers with visual disabilities, users can make a transaction by following voice instructions delivered through an intercom phone installed on the ATM to operate the buttons on the phone. Customers with the cash cards of around 540 affiliated partner financial institutions* can use this service. The system of voice guidance was developed after soliciting feedback from people with visual disabilities and testing its operability. Furthermore, ATMs in 7-Eleven stores are installed with cane and drink holders to make them easy for anyone to use.

    * Banks, credit unions, credit cooperatives, labor banks, JA banks, JF Marine banks, and securities companies that are partners with Seven Bank. This service is not offered for finance institutions except for the above, such as insurance companies and credit card companies, even if they are a partner of Seven Bank.


Voice guidance service


ATM with cane and drink holder installed

Initiatives for Material Issue 1