In order to respond to customer demand for saving time and reducing the hassle of housework, Seven & i Holdings is developing and selling cooked meal products for those who feel it a burden to prepare meals. These products are based on the concept of individual servings, small portions, and easy-to-preparing.
Seven-Eleven Japan provides a service for customers who feel inconvenienced by daily meal preparation and those who want to eat nutritionally balanced meals. Meals are ordered online or by telephone, and customers can choose to pick up the meals at a 7-Eleven store, or have them delivered to the customer’s home or other specified location.
One of the services offered by Seven-Eleven Japan as a part of Seven-Meal is “Meal Kits,” cooking kits for set menus that include a main dish and side dish along with recipes that can be fully prepared in about 20 minutes. Customers can order the kits starting from one meal for one person. The Meal Kits do not contain any preservatives or artificial colors in the main ingredients or condiments, and since the ingredients come pre-cut, cooking times are short.
Besides, Ito-Yokado sells the Chef’s RECIPE series, which can be easily prepared using a frying pan or microwave oven, at the fresh meat and fish sales sections (Tokyo Metropolitan area, northern Kanto area, and Shizuoka prefecture). The selection for cooking with a frying pan* offers meat and fish that have been cut and seasoned. These meals can be easily cooked with a frying pan in a short time. Customers can also cook them in considering nutritional balance, such as frying them with different vegetables of one’s preference. The frozen delicatessen series Frozen Deli, which is convenient for customers when they are busy, is also available at the delicatessen sales section.
A Meal Kit from Seven-Meal
Omelet Rice from Frozen Deli