Material Issue 1 Create a livable society with local communities through various customer touchpoints

Reducing Housework

In order to respond to customer demand for saving shopping time and reducing the hassle of housework, Seven & i Group is developing and selling cooked meal products for those who feel it a burden to prepare meals. These products are based on the concept of individual servings, small portions, and easy-to-preparing.

  • SDGs11 SUSTAINABLE CITIES AND COMMUNITIES

Store Product Delivery Service

In order to help local residents do their everyday shopping more comfortably, in addition to in-store sales, Seven & i Group provides a service in which products ordered online or by telephone are delivered to specified locations.

Seven-Meal Delivery Service

Seven-Eleven Japan provides a service for customers who feel inconvenienced by daily meal preparation and those who want to eat nutritionally balanced meals. Meals are ordered online or by telephone, and customers can choose to pick up the meals at a 7-Eleven store, or have them delivered to the customer’s home or other specified location. Seven-Eleven Japan provides the Seven-Meal delivery service for customers who feel inconvenienced by daily meal preparation and those who want to eat nutritionally balanced meals. Meals are ordered online or by telephone, and customers can choose to pick up the meals at a 7-Eleven store, or have them delivered to the customer’s home or other specified location.

Developing Products and Services that Make Meal Preparation Easy

One of the services offered by Seven-Eleven Japan as a part of Seven-Meal is “Meal Kits,” cooking kits along with recipes that can be fully prepared in about 20 minutes. Since the ingredients are only what is needed and come pre-cut, the cooking time is shortened and needless garbage is avoided.

Besides, Ito-Yokado sells the Chef’s RECIPE series, which can be easily prepared using a frying pan or microwave oven, at the fresh meat and fish sales sections. The selection for cooking with a frying pan* offers meat and fish that have been cut and seasoned. These meals can be easily cooked with a frying pan in a short time. Customers can also cook them in considering nutritional balance, such as frying them with different vegetables of one’s preference. The frozen delicatessen series Frozen Deli, which is convenient for customers when they are busy, is also available at the delicatessen sales section. For frozen foods, we have launched EASE UP, which offers authentic individual-sized staple meal choices that can be enjoyed just by microwaving, cooking in a pot or frying pan, or heating up in hot water.

  • The menu changes according to the seasons.

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A Meal Kit from Seven-Meal

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EASE UP Kalbi Gukbap

Initiatives for Material Issue 1