In order to respond to customer demand for saving shopping time and reducing the hassle of housework, Seven & i Holdings is developing and selling cooked meal products for those who feel it a burden to prepare meals. These products are based on the concept of individual servings, small portions, and easy-to-preparing.

Ito-Yokado sells the Chef’s RECIPE series, which can be easily prepared using a frying pan or microwave, at the fresh meat and fish sales sections. The selection for cooking with a frying pan* offers meat and fish that have been cut and seasoned. These meals can be easily cooked with a frying pan in a short time. Customers can also cook them in considering nutritional balance, such as frying them with different vegetables of one’s preference.

Additionally, we offer EASE UP, a line of frozen foods that allow customers to enjoy individual-sized authentic main meals just by popping them in the microwave. Furthermore, we launched the YORK DELI brand in June 2024, in our delicatessen section. With the concept of “deliciousness you’ll want to experience every day,” this brand features pre-cooked dishes meticulously crafted with a focus on ingredients, flavor, and packaging.