In March 2016, SEVEN-ELEVEN HAWAII, INC. (SEH) added "Our Promise" to its set of company values in order to support its direction as a chain of "close-by, convenient stores," to shape its corporate culture, and to further solidify its values.

"Our Promise" is comprised of the following three specific values.

  1. 1Bring a smile to the faces of customers, vendor partners, and employees
  2. 2Work together as a team to achieve goals
  3. 3Strive for greater heights

These values define SEH as a business for the community, for partners and for employees. The practice of Our Promise then becomes the cornerstone for the words and actions of employees. To promote "Our Promise," the company started a program for recognizing exceptional employees. First, all employees are encouraged to nominate people they think are practicing the three values. Then, the selected people are given a badge and a bonus and are announced on an employee-only Facebook page.

Thriving with Local Communities

As a good corporate citizen, SEH supports activities and NPOs involved with children, education, public welfare, and health. In FY 2021, the equivalent of approximately $103,220 in support was provided to 35 organizations through fundraising, material support, and volunteer activities on the part of SEH customers, stores, employees, and the company.


Supporting NPOs through Storefront Donations

SEH has been collecting storefront donations to support various NPOs that contribute to the local community since it began operations. Organizations that wish to receive donations submit an application stating their mission and why they want to participate in the organization, and each month, one organization is selected as the recipient. The selected organizations are active in fields such as health, safety, and education, and the donated funds are used throughout Hawaii. In FY2021, approximately $75,500 was donated.

Community Support through the Pandemic

SEH has continued its commitment to the community by partnering with Community Empowerment Resources (CER) as they sought personal protective equipment to reduce the risk for employees and clients during the COVID-19 pandemic. CER is a locally operated non-profit based in Honolulu known for its dedicated efforts to provide inclusive care to individuals who are diagnosed with illnesses that commonly lead to homelessness.

SEH harnessed the power of the community and partnered with vendors in a series of collaborative donations; first donating 10,000 face coverings in July 2021; followed by a contribution of 500 hand sanitizers in September 2021. These efforts helped to ensure that Hawaii’s most vulnerable populations are cared for throughout the pandemic during a time when many non-profits were seeking community support.

Sponsoring Health Conscious Culinary Competition for Students

On December 3, 2021, SEH along with the University of Hawai‘i held its 4th annual Healthy Recipe Culinary Competition.

The criteria for the competition was more difficult than ever before: students had to create a better-for-you plant-based bento or entrée. In addition to the no-meat requirement, students were tasked with using a minimum of two locally grown, caught, or raised ingredients. As in previous years, SEH’s Merchandising Team meets with students from Kapiolani Community College and Leeward Community College to share its food development process to help them prepare for the competition.

After a tough deliberation, the judges from SEH and Warabeya USA awarded the first-place prize to Kaleb Molina, a Leeward Community College student participating in the competition for the second time. Last year, he entered with a Kalua Pork Hash Patty and Kim Chee Fried Rice Bento, but his Vegan Rigatoni Bolognese took the top spot in 2021. “The previous year I entered, and it was a fun and educational experience. This year when I entered again, learning that my dish won, the feeling is indescribable!” Customers could try this new dish starting on March 29, 2022.

Kapiolani Community College’s Avery Serna grabbed second place with his Vegan Fried Tofu and Gomoku Rice Bento. “I am passionate about Japanese cuisine, and when creating the recipe for this contest and thinking about healthy pairings for tofu, my first thought was flavorful rice,” says Serna, who received his advanced training certificate from Kapiolani Community College’s culinary program and hopes to move to Japan to specialize in Japanese cuisine. “The tofu is a soy-based marinade, so I needed something sweet to balance it against. The naturally sweet vegetables in the rice made the most sense. Even though it is vegan, I hope people feel the familiarity and want to eat this product without feeling guilty about the nutritional side of it.” Serna was thrilled when his dish was introduced on June 13, 2022.

Culinary competition 1st place winner
2nd place: Vegan Fried Tofu and Gomoku Rice Bento
Culinary competition 2nd place winner

Rallying the Community for Hawaii’s Families

Each year in August, SEH hosts a major collection effort to support a local non-profit that includes two key initiatives: a Golf Tournament with the proceeds dedicated to the non-profit, and a donation canister collection. Family Promise of Hawaii’s mission to help homeless and low-income families achieve sustainable independence by mobilizing existing community resources and support including shelter, food, and emergency care.

In combination with the proceeds from the tournament and customer contributions from the monthly canister, SEH awarded Family Promise of Hawaii $49,742. These funds will be spent at the Drop-In Day Center located in Honolulu where individuals can go for access to the internet, showers, and laundry facilities as well as food and hygiene products for families.

Helping Hawaii’s Families Celebrate a Bright Holiday Season

SEH partnered with non-profit Keiki O Ka ‘Aina in December 2021 to support their mission to educate children, strengthen families, enrich communities, and perpetuate the Hawaiian culture by empowering Hawaii’s families to undertake leadership roles in their communities. At the heart of all the enrichment practices is the Hawaiian language, tradition, and values.

Keiki O Ka ‘Aina hosts a major “adopt-a-family” campaign each holiday season, where generous community members can anonymously gift necessities to a family in need. To support this campaign, SEH made a donation of $40,000 and sponsored a “Winter Wonderland” at Windward Shopping Center to support the cause on December 4, 2021.

In addition, Store Support Center members participated in the “adopt-a-family” initiative and collectively donated approximately $1,250 in retail value of supplies and other essentials to help a worthy family. As a result of these combined efforts, SEH was recognized as the largest single donor to Keiki o Ka Aina on KHON2 during the evening news in December.

Partnering with Keiki O Ka ‘Aina
Sponsoring “Winter Wonderland”

Diversity & Inclusion

Hawaii is a region which is especially diverse in language, culture, education, age, and other factors. People across several generations have continued to accept mutual differences, appreciate each other, and share their stories. As a result, the culture of the Hawaii state was born with many unique things such as food, language, and festivals. Diversity and inclusion are established in SEH’s culture and lives in all relationships whether in public spaces or at the workplace.


Reducing Environmental Impact


Plastic Countermeasures

SEH continues its plastic reduction efforts in 2021 with its cold beverage cups.

In quarter three of that year, all 65 stores transitioned its Big Gulp® and Slurpee® cups from plastic to paper. Concurrently, all plastic lids were replaced with PLA lids. To reflect SEH’s “Your Neighborhood Store” theme, cup designs were inspired by Hawaii’s lifestyle and culture. Using 2013 as the base year, this change resulted in a net CO2 emissions reduction of 5 metric tons, a 97% reduction (cold cups & lids). They will continue to focus on ways to further decrease plastic use in addition to energy reduction.

Big Gulp® cup
Slurpee® cups

【Examples of other Initiatives】

  • Not including spoons, forks, and other utensils with boxed lunches, but handing them to those who need them at the cash register
  • Eliminating disposable plastic bags
  • Introduce shrink wrapping* and minimize the wrapping of fresh produce
  • Implement a "Bring your own cup" program to encourage customers to bring their own cups
  • Hot Beverage plastic lids replaced with PLA based lids
  • Hot Beverage plastic stir sticks are now made of wood
  • *Airtight packaging that uses plastic packaging film that is shrunk by heat
Number of SEH Stores and Environmental Data Associated with Store Operations
FY2018 FY2019 FY2020 FY2021 FY2022
Number of stores 64 66 65 65 67
Electricity consumption (MWh) 18,425 18,849 18,099 18,156 18,435
Water consumption (thousand m3) 51 50 51 55 57

Major Awards and Recognition in FY2021

Recognition or Award Name Award Sponsor Reason

1st place: Best Spam® Musubi

1st place: Best Convenience Store

Star Advertiser Voting by readers
1st place: Best Musubi Honolulu Magazine Voting by readers
Finalist: Best Musubi KITV4 Voting by viewers

Initiatives in North America