In March 2016, SEVEN-ELEVEN HAWAII, INC. (SEH) added "Our Promise" to its set of company values in order to support its direction as a chain of "close-by, convenient stores," to shape its corporate culture, and to further solidify its values. "Our Promise" is comprised of the following three specific values.

  1. 1Bring a smile to the faces of customers, vendor partners, and employees
  2. 2Work together as a team to achieve goals
  3. 3Strive for greater heights

To promote "Our Promise," the company started a program for recognizing exceptional employees. First, all employees are encouraged to nominate people they think are practicing the three values. Then, the selected people are given a badge and a bonus and are introduced in the company newsletter and on an employee-only Facebook page.

These values define SEH as a business for the community, for partners and for employees. The practice of Our Promise then becomes the cornerstone for the words and actions of employees.

Thriving with Local Communities

As a good corporate citizen, SEH supports activities and NPOs involved with children, education, public welfare, and health. In FY 2019, the equivalent of approximately $53,000 in support was provided to 61 organizations through fundraising, material support, and volunteer activities on the part of SEH customers, stores, employees, and the company.

Amount of cash donations by SEVEN-ELEVEN HAWAII (FY2019)

Supporting NPOs through Storefront Donations

SEH has been collecting storefront donations to support various NPOs that contribute to the local community since it began operations. Organizations that wish to receive donations submit an application stating their mission and why they want to participate in the organization, and each month, one organization is selected as the recipient. The selected organizations are active in fields such as health, safety, and education, and the donated funds are used throughout Hawaii. In the fiscal year ended February 29, 2020, approximately $83,878 were donated.

Social Contribution through the Sale of Coupon Books

Since 2001, SEH has sold Lima Kokua (Helping Hands) Coupon Books to schools, sports teams, and other non-profit organizations. The organizations that purchase the coupon books, which can be used in all SEH stores, earn a profit by selling them to third parties.
SEH supports the activities of these NPOs through the sale of the coupon books. In the fiscal year ended February 29, 2020, 20 organizations used the system. Many of these were repeat orders, showing that the books have been popular.

Lima Kokua Coupon Book System

Contributing to Local Agricultural Education Through Localicious* Hawai'i Program

Hawai'i Agricultural Foundation (HAF) launched Localicious Hawai'i in 2014 to raise social awareness in public schools of restaurants that are contributing toward sustaining local agricultural education. In 2015, the Hawai'i State Legislature declared the month of March to be Localicious Hawai'i month in support of the program. Throughout March, a portion of proceeds from menu items designated as Localicious dishes are donated by restaurants to HAF. These dishes must use at least one locally sourced ingredient. In this fiscal year, SEH participated twice with Chicken Pastele Stew and Gandule Rice Bento as Localicious dishes. These were the winning dishes in the bento competition for students held in the fiscal year ended February 28, 2019. These bento dishes use green bananas grown in local farms at Kunia on the island of Oahu. These health conscious, local home cooking dishes were very popular with customers, and we were able to support HAF's agricultural promotion policy through donations exceeding $4,000.

  • *the word is a combination of "local" and "delicious."

Sponsoring Health Conscious Culinary Competition for Students

The culinary competition held in the previous fiscal by SEH together with the Culinary Institute of the Pacific through the introduction of Hawaii State Department of Health was very well received. SEH therefore hosted the competition again in the fiscal year ended February 29, 2020. Students took on the challenge of creating delicious dishes that are marketable and good for customers. Dishes competing in the competition must follow special guidelines. The most difficult rule is that the amount of salt, the conclusive factor for taste, must not be more than 10 grams. There are also many other rules, and the students created dishes filled with ingenious ideas.
In 2019, there were 13 entries from two community colleges, with eight finalists giving presentations after tasting by the judges. Kainoa Reloza won first place with his Sinigang Rice Noodle Soup, Brittany Soga came in second with her Chicken Hekka Long Rice Noodle, and the People's Choice winner was Ritchie Wong with his Mapo Tofu Udon.

Support for Children

Starting November 11, 2019, SEH held its fourth "Letters to Santa" Program. The children living near its stores brought in letters addressed to Santa asking for things that they want. The SEH Marketing Department read all of the letters and fulfilled the wishes of about 50 selected letters.
Three children among those who wrote especially outstanding letters were featured on a local variety show. One of them took the initiative and chose to pass his toys to others. Another chose to use his own free time to take care of small children and teach them to read the Bible. Finally, the third child chose to befriend a classmate with autism who was feeling left out. SEH gave the three children the presents they wished for.
SEH plans to continue the "Letters to Santa" campaign, which brings smiles to children's faces, in the future as well. The children who participate in the campaign come from families without the financial means to grant their wishes, and they are putting into practice the Christmas spirit of "unconditional giving." SEH has learned a lot from children by lending them its assistance.

Participation in Honolulu Habitat for Humanity Housing Repair Support Activities

In September 2019, 12 volunteers from SEH participated in the Team Build program organized by Honolulu Habitat for Humanity (HHH). Based on the belief that everyone should have a place to live safely and with dignity, HHH carries out activities to eliminate sub-standard housing in the region and the world through building, repairing, and maintaining housing. The 12 volunteers from SEH painted the exterior of houses and received great appreciation from the families of the owners. The volunteers who participated in this program felt happy at being able to contribute toward their local community.

Conduct of Skateboard Park Cleanup Event

In December 2019, SEH partnered Organic Amazon for a skateboard park cleanup event at Banzai Skate Park. During the cleanup, participants were able to enjoy music, drinks, and snacks, and SEH provided 7-Select cold pressed juices and bananas. Participants were also able to skateboard and watch the moves of top athletes. The event was well received.

Diversity & Inclusion

Hawaii is a region which is especially diverse in language, culture, education, age, and other factors. People across several generations have continued to accept mutual differences, appreciate each other, and share their stories. As a result, the Hawaiian culture was born with many unique things such as food, language, and festivals. Diversity and inclusion are established in SEH's culture and lives in all relationships whether in public spaces or at the workplace.

Personnel data of SEVEN-ELEVEN HAWAII, INC. (as of December 31,2019)

Reducing Environmental Impact

SEH has been working on an initiative named the Energy Smart Program, to reduce energy consumption, since 2012. In 2019, many stores replaced their ice cases. In addition, they are replacing old sandwich sales fixtures as they see an increase in the number of products for display. Despite these efforts, electricity consumption for 2019 was almost at the same level as the previous year.

Number of SEH Stores and Environmental Data Associated with Store Operations
FY2016 FY2017 FY2018 FY2019 FY2020
Number of stores 63 64 64 66 65
Electricity consumption (MWh) 18,097 18,334 18,425 18,849 19,414
Water consumption (thousand m3) 46 47 51 50 51

Plastic Countermeasures

Concerning the problem of plastic, about which concern has increased throughout the world; SEH is working to reduce the usage of plastic, with a focus on containers and packaging materials.

【Examples of Initiatives】

  • Not including spoons, forks, and other utensils with boxed lunches, but handing them to those who need them at the cash register
  • Eliminating disposable plastic bags
  • Introduce shrink wrapping* and minimize the wrapping of fresh produce
  • Implement a "Bring your own cup" program to encourage customers to bring their own cups
  • *Airtight packaging that uses plastic packaging film that is shrunk by heat

Major Awards and Recognition in FY2019

Recognition or Award Name Award Sponsor Reason
Hawaii's Best Spam Musubi Star Advertiser Voting by readers
Hawaii's Best Bento Star Advertiser Voting by readers
Honolulu Magazine's Best Musubi Honolulu Magazine Voting by readers

Initiatives in North America