Social Contribution Activities
The Seven & i Group fulfills its responsibilities as a member of many local communities by fostering coordination and cooperation with each community. At the same time, the Group supports society overall by contributing to community development and the creation of prosperous living environments through its businesses, in conjunction with making appropriate donations in consideration of the benefits to society and the general public.
In social contribution activities, the Sustainability Development Department promotes activities in coordination with relevant departments in each Group company under the leadership of the Director Executive Officer Head of Corporate Communication Division of Seven & i Holdings.
Social Contribution Activities Costs (Fiscal Year Ended February 28, 2019)
The social contribution activities provided by the Seven & i Group in the fiscal year ended February 28, 2019, including the provision of financial assistance or the donation of goods, and the personnel costs of employees involved in these activities, amounted to a total of \1.541995 billion when converted into monetary terms. Of this total, cash donations were approximately \0.32 billion.
|Social contribution activities costs in the fiscal year ended February 28, 2019||(Thousands of yen)|
|Personnel costs of employees participating in activities during work hours||97,617|
|Donation of goods||56,396|
|Cost of providing access to company facilities||21,724|
* Total for Seven & i Holdings, Seven-Eleven Japan, Ito-Yokado, Sogo & Seibu, York-Benimaru, Seven & i Food Systems, Seven Bank, York Mart, and Akachan Honpo (these nine companies make up 95% of the Group’s sales in Japan). Calculated based on Fiscal 2011 Key Points Regarding the Implementation of Social Contribution Activity Surveys (Keidanren (Japan Business Federation)). However, political contributions are excluded.
Effect Measurement Method
Seven & i Holdings seeks to mitigate the environmental impact associated with its business activities and to contribute to making a better society through those activities. When selecting external partners for activities, we always ensure that they have a philosophy that is compatible with our own, and that they have sufficient specialist expertise.
We measure the effect of our social contribution activities based on four perspectives. Moreover, we plan to revise our measurement methods in the future to enable an even more accurate measurement of the inputs for an activity, the respective outputs for the Company and society after the activity, and the final impacts on the Company and society, respectively.
|Effect Measurement Method||Detail|
|1. Verification of the Social Contribution Activity Cost Over One Year||The activity cost is verified by type and format of activity.|
|2. Verification with KPIs||The effect of the initiatives is measured numerically against established key performance indicators (KPIs). For example, we conduct “shopping support” services to assist seniors (Seven-Meal, Net Supermarket, mobile store service, etc.) The effect of these activities is verified by using the number of stores involved, the number of operational vehicles, the amount of sales, and other metrics as KPIs. In addition to these numbers, we also reflect feedback from service users in our planning for the following fiscal year.|
|3. Dialogue with Organizations We Support||We confirm the results of activities reported by NPOs and other organizations to which we give financial assistance. We verify the effects of activities based on reported information such as the number of beneficiaries and the positive impact on them, as well as direct feedback obtained through dialogue with the assisted organizations. We also refer to these reports and feedback when deciding on the next round of recipients and projects that we will assist.|
|4. Survey of Employees Who Participate in Activities||We conduct questionnaire surveys of employees who participated as volunteers in activities we have planned, asking them about their level of satisfaction with the activity and points for improvement. The results are used to measure the effect of the activity and in planning our next activities.|
|5. Survey of Employees Overall||
Every second year we conduct an Employee Opinion Survey of a sample of employees from 29 Group companies. (Certain companies conduct sampling surveys.) Through the results of the survey, we confirm employees' awareness of their own companies. The results are used in our verification of the activities for two years, and for formulating plans for the next period.
Encouraging Employee Participation in Social Contribution Activities
Seven & i Holdings believes that employee participation in social contribution activities is also crucial. Based on this belief, we plan and implement activities such as opportunities to experience nature and disaster reconstruction support programs. Moreover, to encourage employee participation in volunteer activities, Seven-Eleven Japan, Ito-Yokado, Seven & i Food Systems and Seven Bank have instituted a volunteer leave system under which employees can take five days off per year for volunteer work. At Ito-Yokado, part-time workers may also take volunteer leave.
Placing Collection Boxes in Stores to Help Solve Social Issues
In March 2016, Ito-Yokado commenced activities to encourage customers and employees to donate funds throughout the year by placing collection boxes next to almost all of its POS registers nationwide. This fund collection drive is the first of its kind to be held at a superstore chain throughout the year and is being undertaken to help solve various social issues on a revolving basis every three months.
In the fiscal year ended February 28, 2019, donations for this storefront fund collection drive collected from customers and employees totaled \37,735,815.
Fund Collection Results for the Fiscal Year Ended February 28, 2019
|Implementation Period||Days||Fund Detail||Amount|
|March 1 to May 31||92||Fund to Support Children's Futures||4,183,599|
|June 1 to August 31||77||National Federation of All Japan Guide Dog Training Institutions||2,851,113|
|(During the above period, July 9 to September 3)||56||Fund for Heavy Rain Event of July 2018||16,918,366|
|September 1 to November 30||61||India Child Labor Fund||3,355,922|
|(During the above period, September 7 to October 4)||14||Fund for 2018 Typhoon No. 21 and Hokkaido Eastern Iburi Earthquake||6,379,551|
|December 1 to February 28||90||Fund to Support Reconstruction after the Great East Japan Earthquake||4,047,264|
Support for Training Guide Dogs
Seven & i Group companies support the training of guide dogs for the visually-impaired and collect donations for this purpose at Ito- Yokado, Sogo & Seibu, and York Mart stores.
Sogo & Seibu has placed permanent dog‒shaped fund collection boxes at all stores to encourage customers to support guide dog training activities. In addition to in‒store donations collected from customers, Sogo & Seibu makes donations collected through the "Woof! Coin Club," which accepts monthly voluntary donations by employees, and the Sogo & Seibu Fund set up by the company and its labor union (cumulative donations from March 2003 to February 28, 2019 were \611.00 million). Besides fund collection activities, Sogo & Seibu also conducts awareness-raising activities for customers. All Sogo & Seibu stores conduct events twice a year in the spring and autumn to improve public understanding toward people with visual impairments and their guide dogs.
In addition, York Mart organized events in June 2018 at two stores where people can come into contact with guide dogs for the visually-impaired. These events widen understanding of guide dogs, and lead to the creation of safe and reliable stores.
Social Contribution Activities through Donation of Products
Since August 2017, SEJ has been donating a portion of product inventories—except fresh foods and products requiring permits such as alcohol, cigarettes, and stamps—that arise during renovation and such of stores to Second Harvest Japan, a foodbank organization.
In addition, SEJ signed a three-party agreement with Yokohama City and the Yokohama City Council of Social Welfare in April 2018 and began a similar initiative. As of February 28, 2019, this initiative has been expanded to nine municipalities . The donated products are distributed to organization and facilities that support people such as seniors, persons with disabilities, children, and the needy, leading to the promotion of social welfare and reduction of food loss.
Social contribution through donation of food