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Social Contribution Activities

The Seven & i Group fulfills its responsibilities as a member of many local communities by fostering coordination and cooperation with each community. At the same time, the Group supports society overall by contributing to community development and the creation of prosperous living environments through its businesses, in conjunction with making appropriate donations in consideration of the benefits to society and the general public.
In social contribution activities, the CSR Department promotes activities in coordination with relevant departments in each Group company under the leadership of the Executive Officer in charge of Corporate Communication of Seven & i Holdings.

Social Contribution Activities Costs (Fiscal Year Ended February 28, 2018)

The social contribution activities provided by the Seven & i Group in the fiscal year ended February 28, 2018, including the provision of financial assistance or the donation of goods, and the personnel costs of employees involved in these activities, amounted to approximately \1.5 billion when converted into monetary terms. Of this total, cash donations were approximately \0.3 billion.

Social contribution activities costs in the fiscal year ended February 28, 2018(Thousands of yen)

Category Amount
Administration cost 1,153,905
Cash donations 306,079
Personnel costs of employees participating in activities during work hours 62,051
Cost of providing access to company facilities 29,122
Donation of goods 7,587
  • * Totals are for nine companies: Seven & i Holdings, Seven‒Eleven Japan, Ito‒Yokado, Sogo & Seibu, York‒Benimaru, Seven & i Food Systems, Seven Bank, York Mart, and Akachan Honpo.(The sales of the nine companie s account for 93% of the Group's domestic sales.)
    Calculated based on Fiscal 2011 Key Points Regarding the Implementation of CSR Activity Surveys (Keidanren (Japan Business Federation)). However, political contributions are excluded.

Effect Measurement Method

Seven & i Holdings seeks to mitigate the environmental impact associated with its business activities and to contribute to making a better society through those activities. When selecting external partners for activities, we always ensure that they have a philosophy that is compatible with our own, and that they have sufficient specialist expertise.
We measure the effect of our social contribution activities based on five perspectives. Moreover, we plan to revise our measurement methods in the future to enable an even more accurate measurement of the inputs for an activity, the respective outputs for the Company and society after the activity, and the final impacts on the Company and society, respectively.

Effect Measurement Method Detail
1. Verification of the Social Contribution Activity Cost Over One Year The activity cost is verified by type and format of activity.
2. Verification with KPIs The effect of the initiatives is measured numerically against established key performance indicators (KPIs). For example, we conduct "shopping support" services to assist seniors (Seven‒ Meal, Net Supermarket, mobile store service, etc.) The effect of these activities is verified by using the number of stores involved, the number of operational vehicles, the amount of sales and other metrics as KPIs. In addition to these numbers, we also reflect feedback from service users in our planning for the following fiscal year.

Further details about shopping support can be found here

3. Dialogue with Organizations We Support We confirm the results of activities reported by NPOs and other organizations to whom we give financial assistance. We verify the effects of activities based on reported information such as the number of beneficiaries and the positive impact on them, as well as direct feedback obtained through dialogue with the assisted organizations. We also refer to these reports and feedback when deciding on the next round of recipients and projects that we will assist.
4. Survey of Employees Who Participate in Activities We conduct questionnaire surveys of employees who participated as volunteers in activities we have planned, asking them about their level of satisfaction with the activity and points for improvement. The results are used to measure the effect of the activity and in planning our next activities.
5. Survey of Employees Overall Every second year we conduct an Employee Opinion Survey of a sample of employees from 28 Group companies. (Certain companies conduct sampling surveys.) Through the results of the survey, we confirm employees' awareness of their own companies. The results are used in our verification of the activities for two years, and for formulating plans for the next period.
Sample question:

I believe my company:

  • Builds good relationships with local communities.
  • Conducts environmentally friendly business activities.
  • Is actively engaged in social contribution activities.

Further details about the Employee Awareness Survey can be found here

Encouraging Employee Participation in Social Contribution Activities

Seven & i Holdings believes that employee participation in social contribution activities is also crucial. Based on this belief, we plan and implement activities such as opportunities to experience nature and disaster reconstruction support programs. Moreover, to encourage employee participation in volunteer activities, Seven‒Eleven Japan, Ito‒Yokado, and Seven & i Food Systems have instituted a volunteer leave system under which employees can take five days off per year for volunteer work. At Ito‒Yokado, part‒time workers may also take volunteer leave.

Placing Collection Boxes in Stores to Help Solve Social Issues

In March 2016, Ito‒Yokado commenced activities to encourage customers and employees to donate funds throughout the year by placing collection boxes next to almost all of its approximately 6,000 POS registers at stores nationwide. This fund collection drive is the first of its kind to be held at a superstore chain throughout the year and is being undertaken to help solve various social issues on a revolving basis every three months.
From the 45‒day period from March 2016, Ito‒Yokado conducted fund collection activities with the aim of donating all of the collected proceeds to the "Fund to Support Children's Futures," which was set up as part of a national movement to address child poverty. The project was undertaken in collaboration with the National Movement to Support Children's Futures (comprising the Cabinet Office as the promoting entity, along with the Ministry of Education, Culture, Sports, Science and Technology, the Ministry of Health, Welfare and Labour, and The Nippon Foundation). Led by the Cabinet Office and other organizations, this campaign aims to break the so‒called chain of poverty.
Donations for this storefront fund collection drive collected from customers and employees totaled \4,010,321. The funds were delivered to Mr. Katsunobu Kato, Minister of State for Special Missions.


Fund Collection Results for the Fiscal Year Ended February 28, 2017(Yen)

March 1 to April 14 "Fund to Support Children's Futures" 2,777,461
April 15 to May 31 "2016 Kumamoto Earthquake Disaster" 38,224,580
June 1 to August 31 "Guide Dog Donation" 10,714,850
September 1 to November 30 "Fund to Support Girls' Education in Developing Countries" 4,308,598
 (Of this, funds collected from September 5 to September 19 were donated to provide relief for Typhoon No. 10 of 2016) 1,580,689
December 1, 2016 to February 28, 2017 "Fund to Support Reconstruction after the Great East Japan Earthquake" 3,958,107
 (Of this, funds collected between December 28, 2016 and January 10, 2017 were donated to provide relief from a major fire in Itoigawa City in 2016) 137,632
Donations accepted at POS registers
A prospectus is presented to Mr. Mitsuo Takekawa, Director General for Policies on Cohesive Society (former post, currently Vice‒Minister for Policy Coordination) (pictured on the right).

Support for Training Guide Dogs

Seven & i Group companies support the training of guide dogs for blind people and collect donations for this purpose at Ito‒Yokado, Sogo & Seibu, and York Mart stores.
Sogo & Seibu has placed permanent dog‒shaped fund collection boxes at all stores to encourage customers to support guide dog training activities. In addition to in‒store donations collected from customers, Sogo & Seibu makes donations collected through the "Woof! Coin Club," which accepts monthly voluntary donations by employees, and the Sogo & Seibu Fund set up by the company and its labor union (cumulative donations from March 2003 to February 28, 2017 were \540.48 million). Besides fund collection activities, Sogo & Seibu also conducts awareness‒raising activities for customers. All Sogo & Seibu stores conduct events twice a year in the spring and autumn to improve public understanding toward people with visual impairments and their guide dogs.


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