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Material Issue 2Providing Safety and Reliability through Products and Stores

Consideration to Health

Amid increasing public interest in health and nutrition, including the problems of obesity, diabetes, metabolic syndrome and nutritional deficiencies, Seven & i Holdings is responding to a stronger health orientation among customers by working to reduce the use of food additives and provide food products with a good balance of nutrients.

Reducing the Use of Food Additives

Seven & i Holdings is taking steps to reduce the use of additives in food products as a step towards providing health conscious products. For example, SEJ's original daily foods, numbering around 2,000 items including rice balls and boxed lunches, and IY's delicatessen items, boxed lunches, and sushi produced in-store are all free from synthetic coloring agents and preservatives.
Further, since 2007 SEJ has eliminated phosphates, from approximately 30 varieties of ham and sausage products used in original sandwich products, as excessive consumption of phosphates may block the absorption of calcium. In addition, the company is continuing its own initiatives with food manufacturers to reduce trans fatty acid, which is said to increase the risk of heart disease. Based on the Guidelines on Trans Fatty Acid Labeling issued by the Consumer Affairs Agency, SEJ discloses information on its website on levels of saturated fatty acid, trans fatty acid, and cholesterol contained in its main food products.


Reduction of Trans Fatty Acids(Example) Amount per 100 g of Strawberry Jam & Margarine(g)

06/2 08/2 13/2
1.86g 0.18g 0.15g

Providing Healthy Meals Supervised by Managing Dieticians

Seven-Meal, SEJ's home delivery service, delivers healthy meals with a good balance of nutrients adjusted for calories and sodium content, with physicians and managing dieticians supervising menu development, nutrient content, and other aspects of the meals. The service strives to develop products with authentic, home-cooked flavor that pursue enduring tastiness without the use of preservatives or synthetic coloring agents.


Development of Health Food Products through the Supply Chain

Seven & i Holdings manufactures its Seven Premium private-brand products using an integrated system from raw material procurement through to product development and quality control.
In development of Seven Premium products, the optimal supplier and Group product development division form a team for the product, and specialists from both sides contribute their information and expertise in a process called "team merchandizing." The teams include suppliers who have nutrition and health experts or R&D centers of their own. We have established seven key points for development of Seven Premium products. One of them is "health conscious," and accordingly, the calorie content of the products is displayed clearly on the front of the produce where it is easy for the customer to see when they are making a selection.


Seven Premium Points of Seven Premium

  1. 1. Safe and reliable

    Manufactured in hygenic factories using rigorously selected materials.

  2. 2. Delicious

    Tastes that will appeal to everyone.

  3. 3. Regional flavors

    The taste of home cannot be beaten.

  4. 4. Cutting-edge technologies

    Jointly developed with manufacturers using the latest technologies.

  5. 5. Universally designed

    Labels and designs that are easy to read and understand.

  6. 6. Health conscious

    Calorie counts are printed on the front of the products.

  7. 7. Reasonably priced

    Provided at reasonable everyday prices.

Sales of Products with Food Allergy Considerations

IY conducts reservation sales of rice flour and soy milk cream cakes containing no specified raw materials to allow people with food allergy concerns to enjoy cake on Christmas or their birthdays with complete peace of mind. For such products, all raw materials and products are managed by lot and inspections are also conducted by external agencies. In addition, at 87 stores (as of the end of February 2016), special areas have been set up within the food products sales area for products catering to customers with food allergies. The areas are stocked with allergy-conscious product lines from seasoning and food product manufacturers.
At the Denny's restaurant chain managed by Seven & i Food Systems, there is a low-allergen menu for children that does not include any of the seven specified allergens (eggs, milk, wheat, buckwheat, peanuts, shrimp, and crab), created out of consideration for children who have food allergies. When the meals are prepared at the restaurants, employees cook and arrange the food in an area separate from the regular cooking line, and the tableware is individually washed and stored to prevent secondary contamination by allergens.

For more details about IY's initiatives (Japanese only) 

For more details about Denny's intiatives (Japanese only) 

Rice Flour and Soy Milk Cream Cake
Low allergen menu

Labeling of Allergy Information

Seven & i Holdings strives provide customers with clear product labelling so that people with allergies are also able to select products with confidence. Both products purchased from suppliers and products prepared in-store are labeled for allergen content, and the labels list allergens mandated under the Food Sanitation Act as well as items that are recommended for labeling.
For example, information on use of specified raw materials and equivalent items in products prepared in-store at 7-Eleven (hot snacks, oden, Chinese steamed buns, donuts) and in menu items at Denny's restaurants is provided on our website.

For more details about SEJ's initiatives (Japanese only) 

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