The Great East Japan Earthquake of March 2011 inflicted enormous damage on Tohoku and surrounding regions. The Seven & i Group helps to support the reconstruction by working with employee volunteers and NPOs to conduct a variety of activities, including product sales, while leveraging its position as a retailer to connect consumers with producers.
The Seven & i Group has held the Tohoku Kakehashi Project in support of the reconstruction. Our goal is to serve as a bridge connecting the people of Tohoku region with people around the country in their desire to support the reconstruction with the cooperation of Fukushima, Miyagi, Iwate, and other Tohoku Prefectures and various government agencies.
Procuring and selling local products from disaster-affected regions helps revitalize the agriculture and fishing industries. In addition, to keep affected regions fresh in everyone’s minds, we hold sales events for products from affected partner companies in Tohoku region and the products of major food manufacturers at Ito-Yokado and a total of about 150 stores across the Group. There were 270 sponsor and participant companies and approximately 2,700 items, making the project over 10 times larger than when it first started.
|Tohoku Kakehashi Project|
|Launch||No. of co-sponsors and participating companies||No. of items|
|1st Round||November 7, 2011||22 Companies||Approx. 200|
|2nd Round||March 5, 2012||58 Companies||Approx. 600|
|3rd Round||July 17, 2012||81 Companies||Approx. 800|
|4th Round||November 19, 2012||109 Companies||Approx. 1,000|
|5th Round||March 4, 2013||123 Companies||Approx. 1,200|
|6th Round||July 9, 2013||160 Companies||Approx. 1,300|
|7th Round||October 9, 2013||188 Companies||Approx. 1,400|
|8th Round||March 4, 2014||219 Companies||Approx. 1,500|
|9th Round||July 14, 2014||239 Companies||Approx. 1,710|
|10th Round||October 6, 2014||247 Companies||Approx. 1,800|
|11th Round||March 2, 2015||250 Companies||Approx. 1,850|
|12th Round||July 14, 2015||257 Companies||Approx. 1,900|
|13th Round||October 5, 2015||259 Companies||Approx. 2,000|
|14th Round||March 7, 2016||267 Companies||Approx. 2,200|
|15th Round||July 12, 2016||260 Companies||Approx. 2,000|
|16th Round||October 17, 2016||270 Companies||Approx. 2,200|
|17th Round||March 6, 2017||270 Companies||Approx. 2,200|
|18th Round||October 16, 2017||270 Companies||Approx. 2,220|
|19th Round||March 5, 2018||270 Companies||Approx. 2,300|
|20th Round||October 15, 2018||270 Companies||Approx. 2,300|
|21th Round||March 5, 2019||270 Companies||Approx. 2,300|
|22th Round||October 14, 2019||270 Companies||Approx. 2,300|
|23th Round||March 2, 2020||270 Companies||Approx. 2,700|
At York-Benimaru, support is provided for PEP Kids Koriyama in Fukushima Prefecture, an indoor, active playground in the city of Koriyama founded on the concept of “Play, Learn and Grow,” which allows children with fewer opportunities to play outside due to the nuclear accident that occurred with the Great East Japan Earthquake to actively engage in exuberant, physical play.
PEP Kids Koriyama
Since June 2011, Seven & i Holdings, through the Seven-Eleven Foundation and Great East Japan Earthquake Recovery Project, has continued to support recovery and reconstruction in areas that were severely affected. Employees of Seven & i Group companies, Seven-Eleven member stores and their employees, and others also participate each year in volunteer activities. For the 15th Great East Japan Earthquake Recovery Project held in September 2019, volunteers assisted with oyster cultivation work in Karakuwa Sosei Village of Karakuwa Town, Kesennuma City, Miyagi Prefecture by creating anchors for rafts, doing oyster cultivation work. And in the “Miyagi Seven Forest” of Naruko-onsen in Osaki City, they planted and replanted dogwood trees, which provide the raw materials for making Kokeshi dolls.