Material Issue 2Providing Safety and Reliability through Products and Stores
Disaster Reconstruction Support
The Great East Japan Earthquake of March 2011 inflicted enormous damage on Tohoku and surrounding regions. The Seven & i Group helps to support the reconstruction by working with employee volunteers and NPOs to conduct a variety of activities, including product sales, while leveraging its position as a retailer to connect consumers with producers.
Tohoku Kakehashi Project
The Seven & i Group has held the Tohoku Kakehashi Project in support of the reconstruction. Our goal is to serve as a bridge connecting the people of Tohoku with people around the country in their desire to support the reconstruction with the cooperation of Fukushima, Miyagi, Iwate, and other Tohoku Prefectures and various government agencies. In March 2018, there were 270 sponsor and participant companies and approximately 2,300 items, making the project over 10 times larger than when it first started.
Procuring local products from disaster-affected regions helps revitalize the agriculture and fishing industries. In addition, to keep affected regions fresh in the minds of people living outside of them, we purchase products from affected partner companies in Tohoku and the products of major food manufacturers produced in the region. We also hold sales events at approximately 400 stores in total, including IY and York-Benimaru.
|Tohoku Kakehashi Project|
|Launch||No. of co-sponsors and participating companies||No. of products|
|1st Round||November 7, 2011||22 Companies||Approx. 200|
|2nd Round||March 5, 2012||58 Companies||Approx. 600|
|3rd Round||July 17, 2012||81 Companies||Approx. 800|
|4th Round||November 19, 2012||109 Companies||Approx. 1,000|
|5th Round||March 4, 2012||123 Companies||Approx. 1,200|
|6th Round||July 9, 2013||160 Companies||Approx. 1,300|
|7th Round||October 9, 2013||188 Companies||Approx. 1,400|
|8th Round||March 4, 2014||219 Companies||Approx. 1,500|
|9th Round||July 14, 2014||239 Companies||Approx. 1,710|
|10th Round||October 6, 2014||247 Companies||Approx. 1,800|
|11th Round||March 2, 2015||250 Companies||Approx. 1,850|
|12th Round||July 14, 2015||257 Companies||Approx. 1,900|
|13th Round||October 5, 2015||259 Companies||Approx. 2,000|
|14th Round||March 7, 2016||267 Companies||Approx. 2,200|
|15th Round||July 12, 2016||260 Companies||Approx. 2,000|
|16th Round||October 17, 2016||270 Companies||Approx. 2,200|
|17th Round||March 6, 2017||270 Companies||Approx. 2,200|
|18th Round||October 16, 2017||270 Companies||Approx. 2,220|
|19th Round||March 5, 2018||270 Companies||Approx. 2,300|
Supporting PEP Kids Koriyama
At York-Benimaru, support is provided for PEP Kids Koriyama in Fukushima Prefecture, an indoor, active playground in the city of Koriyama founded on the concept of “Play, Learn and Grow,” which allows children with fewer opportunities to play outside due to the nuclear accident that occurred with the Great East Japan Earthquake to actively engage in exuberant, physical play.
PEP Kids Koriyama
Sales of Wakame and Nori from Shichigahama in Miyagi Prefecture
Seven & i Food Systems conducts the Let’s Eat in Support of the Affected Areas Program at stores and the Head Office cafeteria, providing dishes made with wakame from Shichigahama in Miyagi Prefecture, which was affected by the Great East Japan Earthquake, and conducting sales of nori seaweed products. The sorting operation for this wakame and nori is conducted by employee volunteers from Group companies.
Volunteers preparing to sell Shichigahama wakame in the employee cafeteria
Participation in the Great East Japan Earthquake Reconstruction Project
In addition, Seven & i Holdings has participated in the Seven-Eleven Foundation’s Great East Japan Earthquake Recovery Project since June 2011 and continues to support recovery and reconstruction in areas that were severely affected. Seven & i Group employees also participate each year in volunteer activities. For the 13th Great East Japan Earthquake Recovery Project held in September 2017, volunteers took part in a beach clean-up at Kukunaki Beach and participated in oyster cultivation work to support the fisheries industry in Karakuwa Sosei Village in Karakuwa Town, Kesennuma City.