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Material Issue 2Providing Safety and Reliability through Products and Stores

Food Traceability

The Seven & i Group proactively discloses traceability of products as an initiative to emphasize the safety and reliability of its products at all stages from raw materials procurement through to sales.

"Fresh Foods with Traceability" and "Products with Visible Production Areas" Initiatives

IY sells products under its private brand Foods with Traceability, where we achieve an accurate understanding of production sites, production methods, and distribution channels and communicate these to customers. For these products, our procurement officers check with producers at the production sites to ensure that they are using appropriate cultivation and stock-raising management. Before the products are sold, various tests are conducted, including agricultural chemical residue tests, as well as soil, feed, and water quality tests, and third-party confirmation is obtained. Furthermore, radioactive substances are also inspected under stringent standards that are stricter than the statutory standards.
Customers can confirm producer and inspection-results information for Foods with Traceability products on the IY website using a PC or smartphone. As of February 28, 2017, 229 items are handled under the Foods with Traceability brand, covering all fresh foods including vegetables, fruits, meat, eggs, and fish. Also, York-Benimaru has established a section called "York-Benimaru Products with Visible Production Areas" on its website, providing information on the production site, characteristics, production process, producers, and other aspects of the fresh food that the company has carefully selected. Customers can input the production number displayed the product label to display its production history. As of February 29, 2016, we are handling about 30 product items under this system.

For more details about IY initiatives (Japanese Only) 

For more details about York-Benimaru initiatives (Japanese Only) 

Producer Information Disclosure Methods (Example of IY)

A likeness of the producer's face, ID numbers, and 2D bar code are attached to the product. Check with mobile phone or smartphone. Disclosed on the website.

Centralized Management of Production Records

SEJ uses an average of 40 different food materials (including seasonings) per daily food product item, which includes rice and side dishes. To manage these individual products and correctly grasp which production facilities produced them and which materials have been used in which regions, SEJ manages information from all its approximately 160 dedicated plants using a database system and links this to the point-of-sale data at its stores to precisely manage the production history of its products, from the production region of the materials used to the stores where the products are sold. This enables any problems that arise in connection with food materials, for example, to be addressed immediately. Further, to make absolutely sure about the products it sells, SEJ also verifies whether products contain any additives or allergens.
In addition, SEJ is also able to precisely track the volume of food materials, packaging and containers used at every plant, which helps it reduce waste by limiting excess production, for instance. Moreover, the company voluntarily conducts DNA testing on rice to prevent the admixture of other varieties as well as testing for radioactive substances.

For more details about SEJ's initiatives (Japanese Only) 

SEJ's Raw Material Production Record Management Framework

Check records from raw materials: [Raw materials management data] Data such as the country of origin, plant, and additives for each raw material. Check records from sales area: [Logistics management data] Data such as raw materials for each area, usage amount, and period of use. Check records from products: [Recipe master (Menu recipe management data)] Data on raw materials used in products.

Initiatives for Material Issue 2

Building a Quality Control System

Food Traceability

Consideration of Health

Communication with Customers

Information Security and Personal Information Protection

Appropriate Disclosure of Information on Products and Services

Implementing Crime Prevention Measures for Local Communities

Disaster Assistance

Disaster Reconstruction Support

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