Seven & i Holdings Corporate Action Guidelines stipulate that "We seek to display information that is accurate, easy to understand, and truthful so that customers can make an appropriate selection of products and services." Moreover, each Group company will check the following information and strive to inform customers.
Seven & i Holdings verifies in advance that product and price information listed in advertising media, including newspaper inserts, pamphlets, and television commercials, is accurate and that they contain no information that might mislead customers.
For example, IY requires that prior approval be obtained from its Fair Trade Committee Office when listing dual prices with the sales price and a comparison price, or discounts, in newspaper inserts and other media.
Seven & i Holdings conducts regular, twice-yearly group training on labeling under the Act against Unjustifiable Premiums and Food Labeling Act for newly assigned purchasing personnel at Group companies to provide basic knowledge on improper labeling and excessive gifts or giveaways prohibited under laws and regulations. In the fiscal year ended February 29, 2016, 193 employees from 15 companies underwent this training.
In addition, after group training, a test is held utilizing e-learning to confirm the comprehension of employees receiving the training. In the fiscal year ended February 29, 2016, 159 employees took the test.
Seven & i Holdings has established the "Discretionary Guideline on Imprecise Labeling," and the "Discretionary Guideline on Imprecise Labeling for Menus" as unified guidelines on food labeling for the Group to prevent the use of expressions that could mislead customers. For example, "Brand Beef" can be applied only to products that have registered trademarks, have met producer's group standards in each production region for number of rearing days, type of feed, and so forth, and have meat of quality standard of at least grade 4 or 5.
Seven & i Holdings uses no genetically modified food products in any of its Seven Premium private-brand products, and clearly labels this information on the products.
Soy sauce with non-use of genetically modified soy beans is clearly explained on the front-side label
Non-use of genetically modified soy beans is indicated in the ingredients list on the back-side label
Ito-Yokado's website explains that the company does not stock food products made with genetically modified ingredients due to the large number of issues and uncertainties regarding their safety (except for certain soy sauces, oils, and similar products that use genetically modified potatoes, corn, soy beans, and other products that are approved for import by the Japanese government). For details, please refer to Ito-Yokado's website (In Japanese).