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Material Issue 2Providing Safety and Reliability through Products and Stores

Disaster Reconstruction Support

Seven & i Holdings strives to reopen its stores and establishments as quickly as possible and keep them in operation, even during disasters, as a part of its mission to maintain community lifelines and fulfill its role as social infrastructure during disasters.

Disaster Support Activities During 2016 Kumamoto Earthquake

During the 2016 Kumamoto Earthquake that occurred in April 2016, nearly all 7-Eleven stores stayed open, even when the power was out and water cut off, which was greatly appreciated by many customers. Head Office also provided support for stores in the form of product supplies and special assistance for staff members. In preparation for a wide range of situations, we work with the community to fulfill our role as important infrastructure for daily living.

Delivering Emergency Relief Provisions and Raising Relief Funds

Seven & i Holdings delivered emergency relief provisions to local areas heavily impacted by the 2016 Kumamoto Earthquake.
In addition, to quickly provide support for people impacted by the earthquake, from April 15 to April 24, a first round of relief funds was raised and delivered to Kumamoto and Oita Prefectures on April 28. Thereafter, a second and third round of fundraising took place from April 25 to May 15, and from May 16 to May 31. Furthermore, when the disaster occurred, our free Wi-Fi service, Seven Spot, was made publicly available on a special basis at approximately 18,700 locations.

Relief Provisions and Relief Funds

April 15 To City Office at Mashiki Cho, Kumamoto Pref : 1,000 rice balls, 1,000 2 L bottles of water
April 16 To Kumamoto Prefectural Office : 3,000 rice balls, 6,000 2 L bottles of water
April 18 To Kumamoto Prefectural Office : Blankets, underwear, etc.
April 21 To Kumamoto Prefectural Office : Disposable diapers and wipes for babies
April 28 Relief funds (First round) : \249,544,411
May 24 Relief funds (Second round) : \238,040,505
June 17 Relief funds (Third round) : \176,347,796

Reconstruction Assistance Activities for the Great East Japan Earthquake

The Great East Japan Earthquake of March 2011 inflicted enormous damage on Tohoku and surrounding regions. Seven & i Holdings helps to support the reconstruction by working with employee volunteers and NPOs to conduct a variety of activities, including product sales, while leveraging its position as a retailer to connect consumers with producers.

Tohoku Kakehashi Project

Seven & i Holdings has held the Tohoku Kakehashi Project in support of the reconstruction three times a year since November 2011 in order to serve a bridge connecting the people of Tohoku with people around the country in their desire to support the reconstruction, with the cooperation of Fukushima, Miyagi, Iwate and other Tohoku Prefectures and various government agencies. In March 2016 (the 14th event), there were 267 sponsor and participant companies and 2,200 items, making the project over 10 times larger than when it first started.
Procuring local products from disaster-affected regions helps revitalize agriculture and fishing industries. In addition, to keep affected regions fresh in the minds of people living outside of them, we purchase products from affected partner companies in Tohoku and the products of major food manufacturers produced in the region. We also hold sales events at approximately 400 stores in total, including IY and York-Benimaru.

Tohoku Kakehashi Project

  Starting Time No. of co-sponsors and participating companies No, of products
1st Round From November 7, 2011 22Companies Approx.200
2nd Round From March 5, 2012 58Companies Approx.600
3rd Round From July 17, 2012 81Companies Approx.800
4th Round From November 19, 2012 109Companies Approx.1,000
5th Round From March 4, 2012 123Companies Approx.1,200
6th Round From July 9, 2013 160Companies Approx.1,300
7th Round From October 9, 2013 188Companies Approx.1,400
8th Round From March 4, 2014 219Companies Approx.1,500
9th Round From July 14, 2014 239Companies Approx.1,710
10th Round From October 6, 2014 247Companies Approx.1,800
11th Round From March 2, 2015 250Companies Approx.1,850
12th Round From July 14, 2015 257Companies Approx.1,900
13th Round From October 5, 2015 259Companies Approx.2,000
14th Round From March 7, 2016 267Companies Approx.2,200

Group Initiatives

At Seven & i Holdings, support initiatives of Group employees include support for Tohoku children's education through Bellmark program collections and donations to NPOs in the region through collection of redeemable unused postcards, used books, and other items.
At York-Benimaru, support is provided for PEP Kids Koriyama in Fukushima Prefecture, an indoor, active playground in the city of Koriyama founded on the concept of "Play, Learn and Grow," which allows children with fewer opportunities to play outside due to the nuclear accident that occurred with the Great East Japan Earthquake to actively engage in exuberant, physical play.

PEP Kids Koriyama

Seven & i Food Systems conducts the Let's Eat in Support of the Affected Areas Program at stores and the Head Office cafeteria, providing dishes made with ingredients from Shichigahama in Miyagi Prefecture, which was affected by the Great East Japan Earthquake, and conducting sales of wakame and nori seaweed products.

Employees sorting wakame at Shichigahama
Volunteers preparing to sell Shichigama wakame in the employee cafeteria

In addition, Seven & i Holdings participates in the Seven-Eleven Foundation's Great East Japan Earthquake Recovery Project and continues to support recovery and reconstruction in areas that were severely affected.

For more details about the Great East Japan Earthquake Recovery Project of the Seven-Eleven Foundation (Japanese only) 

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