Seven & i Holdings strives to reopen its stores and establishments as quickly as possible and keep them in operation, even during disasters, as a part of its mission to maintain community lifelines and fulfill its role as social infrastructure during disasters.
During the 2016 Kumamoto Earthquake that occurred in April 2016, nearly all 7-Eleven stores stayed open, even when the power was out and water cut off, which was greatly appreciated by many customers. Head Office also provided support for stores in the form of product supplies and special assistance for staff members. In preparation for a wide range of situations, we work with the community to fulfill our role as important infrastructure for daily living.
Seven & i Holdings delivered emergency relief provisions to local areas heavily impacted by the 2016 Kumamoto Earthquake.
In addition, to quickly provide support for people impacted by the earthquake, from April 15 to April 24, a first round of relief funds was raised and delivered to Kumamoto and Oita Prefectures on April 28. Thereafter, a second and third round of fundraising took place from April 25 to May 15, and from May 16 to May 31. Furthermore, when the disaster occurred, our free Wi-Fi service, Seven Spot, was made publicly available on a special basis at approximately 18,700 locations.
Relief Provisions and Relief Funds
|April 15||To City Office at Mashiki Cho, Kumamoto Pref : 1,000 rice balls, 1,000 2 L bottles of water|
|April 16||To Kumamoto Prefectural Office : 3,000 rice balls, 6,000 2 L bottles of water|
|April 18||To Kumamoto Prefectural Office : Blankets, underwear, etc.|
|April 21||To Kumamoto Prefectural Office : Disposable diapers and wipes for babies|
|April 28||Relief funds (First round) : \249,544,411|
|May 24||Relief funds (Second round) : \238,040,505|
|June 17||Relief funds (Third round) : \176,347,796|
The Great East Japan Earthquake of March 2011 inflicted enormous damage on Tohoku and surrounding regions. Seven & i Holdings helps to support the reconstruction by working with employee volunteers and NPOs to conduct a variety of activities, including product sales, while leveraging its position as a retailer to connect consumers with producers.
Seven & i Holdings has held the Tohoku Kakehashi Project in support of the reconstruction three times a year since November 2011 in order to serve a bridge connecting the people of Tohoku with people around the country in their desire to support the reconstruction, with the cooperation of Fukushima, Miyagi, Iwate and other Tohoku Prefectures and various government agencies. In March 2016 (the 14th event), there were 267 sponsor and participant companies and 2,200 items, making the project over 10 times larger than when it first started.
Procuring local products from disaster-affected regions helps revitalize agriculture and fishing industries. In addition, to keep affected regions fresh in the minds of people living outside of them, we purchase products from affected partner companies in Tohoku and the products of major food manufacturers produced in the region. We also hold sales events at approximately 400 stores in total, including IY and York-Benimaru.
Tohoku Kakehashi Project
|Starting Time||No. of co-sponsors and participating companies||No, of products|
|1st Round||From November 7, 2011||22Companies||Approx.200|
|2nd Round||From March 5, 2012||58Companies||Approx.600|
|3rd Round||From July 17, 2012||81Companies||Approx.800|
|4th Round||From November 19, 2012||109Companies||Approx.1,000|
|5th Round||From March 4, 2012||123Companies||Approx.1,200|
|6th Round||From July 9, 2013||160Companies||Approx.1,300|
|7th Round||From October 9, 2013||188Companies||Approx.1,400|
|8th Round||From March 4, 2014||219Companies||Approx.1,500|
|9th Round||From July 14, 2014||239Companies||Approx.1,710|
|10th Round||From October 6, 2014||247Companies||Approx.1,800|
|11th Round||From March 2, 2015||250Companies||Approx.1,850|
|12th Round||From July 14, 2015||257Companies||Approx.1,900|
|13th Round||From October 5, 2015||259Companies||Approx.2,000|
|14th Round||From March 7, 2016||267Companies||Approx.2,200|
At Seven & i Holdings, support initiatives of Group employees include support for Tohoku children's education through Bellmark program collections and donations to NPOs in the region through collection of redeemable unused postcards, used books, and other items.
At York-Benimaru, support is provided for PEP Kids Koriyama in Fukushima Prefecture, an indoor, active playground in the city of Koriyama founded on the concept of "Play, Learn and Grow," which allows children with fewer opportunities to play outside due to the nuclear accident that occurred with the Great East Japan Earthquake to actively engage in exuberant, physical play.
Seven & i Food Systems conducts the Let's Eat in Support of the Affected Areas Program at stores and the Head Office cafeteria, providing dishes made with ingredients from Shichigahama in Miyagi Prefecture, which was affected by the Great East Japan Earthquake, and conducting sales of wakame and nori seaweed products.
In addition, Seven & i Holdings participates in the Seven-Eleven Foundation's Great East Japan Earthquake Recovery Project and continues to support recovery and reconstruction in areas that were severely affected.