The Great East Japan Earthquake of March 2011 inflicted enormous damage on Tohoku and surrounding regions. The Seven & i Group helps to support the reconstruction by working with employee volunteers and NPOs to conduct a variety of activities, including product sales, while leveraging its position as a retailer to connect consumers with producers.
The Seven & i Group has held the Tohoku Kakehashi Project in support of the reconstruction three times a year since November 2011. Our goal is to serve as a bridge connecting the people of Tohoku with people around the country in their desire to support the reconstruction with the cooperation of Fukushima, Miyagi, Iwate and other Tohoku Prefectures and various government agencies. In March 2017, there were 270 sponsor and participant companies and 2,200 items, making the project over 10 times larger than when it first started.
Procuring local products from disaster-affected regions helps revitalize the agriculture and fishing industries. In addition, to keep affected regions fresh in the minds of people living outside of them, we purchase products from affected partner companies in Tohoku and the products of major food manufacturers produced in the region. We also hold sales events at approximately 400 stores in total, including IY and York-Benimaru.
Tohoku Kakehashi Project
|Starting Time||No. of co-sponsors and participating companies||No. of products|
|1st Round||From November 7, 2011||22 Companies||Approx. 200|
|2nd Round||From March 5, 2012||58 Companies||Approx. 600|
|3rd Round||From July 17, 2012||81 Companies||Approx. 800|
|4th Round||From November 19, 2012||109 Companies||Approx. 1,000|
|5th Round||From March 4, 2012||123 Companies||Approx. 1,200|
|6th Round||From July 9, 2013||160 Companies||Approx. 1,300|
|7th Round||From October 9, 2013||188 Companies||Approx. 1,400|
|8th Round||From March 4, 2014||219 Companies||Approx. 1,500|
|9th Round||From July 14, 2014||239 Companies||Approx. 1,710|
|10th Round||From October 6, 2014||247 Companies||Approx. 1,800|
|11th Round||From March 2, 2015||250 Companies||Approx. 1,850|
|12th Round||From July 14, 2015||257 Companies||Approx. 1,900|
|13th Round||From October 5, 2015||259 Companies||Approx. 2,000|
|14th Round||From March 7, 2016||267 Companies||Approx. 2,200|
|15th Round||From July 12, 2016||260 Companies||Approx. 2,000|
|16th Round||From October 17, 2016||270 Companies||Approx. 2,200|
|17th Round||From March 6, 2017||270 Companies||Approx. 2,200|
At York-Benimaru, support is provided for PEP Kids Koriyama in Fukushima Prefecture, an indoor, active playground in the city of Koriyama founded on the concept of "Play, Learn and Grow," which allows children with fewer opportunities to play outside due to the nuclear accident that occurred with the Great East Japan Earthquake to actively engage in exuberant, physical play.
Sogo & Seibu is helping to the women of Iitate Village in Fukushima Prefecture living in temporary housing to achieve autonomy. The women organize "Madei wo Matou" sales to sell clothes and accessories they have made themselves using kimonos donated from all over Japan, and the company provides venues and assistance with selling. After the Great East Japan Earthquake, Sogo & Seibu held the events ten times in total at its six stores between March 2012 and the ladies' return to their village in March 2017.
Seven & i Food Systems conducts the Let's Eat in Support of the Affected Areas Program at stores and the Head Office cafeteria, providing dishes made with ingredients from Shichigahama in Miyagi Prefecture, which was affected by the Great East Japan Earthquake, and conducting sales of wakame and nori seaweed products. The sorting operation for this wakame and nori is conducted by employee volunteers from Group companies.
In addition, Seven & i Holdings has participated in the Seven-Eleven Foundation's Great East Japan Earthquake Recovery Project since June 2011 and continues to support recovery and reconstruction in areas that were severely affected. Seven & i Group employees also participate each year in volunteer activities. In the 10th Great East Japan Earthquake Recovery Project held in September 2016, volunteers worked in Kesennuma City, Miyagi Prefecture, where they took part in a beach clean-up activity on Kukunaki Beach and made anchors for oyster farming rafts in the Karakuwa town.