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Material Issue 2Providing Safety and Reliability through Products and Stores

Disaster Reconstruction Support

The Great East Japan Earthquake of March 2011 inflicted enormous damage on Tohoku and surrounding regions. The Seven & i Group helps to support the reconstruction by working with employee volunteers and NPOs to conduct a variety of activities, including product sales, while leveraging its position as a retailer to connect consumers with producers.

Tohoku Kakehashi Project

The Seven & i Group has held the Tohoku Kakehashi Project in support of the reconstruction three times a year since November 2011. Our goal is to serve as a bridge connecting the people of Tohoku with people around the country in their desire to support the reconstruction with the cooperation of Fukushima, Miyagi, Iwate and other Tohoku Prefectures and various government agencies. In March 2017, there were 270 sponsor and participant companies and 2,200 items, making the project over 10 times larger than when it first started.
Procuring local products from disaster-affected regions helps revitalize the agriculture and fishing industries. In addition, to keep affected regions fresh in the minds of people living outside of them, we purchase products from affected partner companies in Tohoku and the products of major food manufacturers produced in the region. We also hold sales events at approximately 400 stores in total, including IY and York-Benimaru.

Tohoku Kakehashi Project

  Starting Time No. of co-sponsors and participating companies No. of products
1st Round From November 7, 2011 22 Companies Approx. 200
2nd Round From March 5, 2012 58 Companies Approx. 600
3rd Round From July 17, 2012 81 Companies Approx. 800
4th Round From November 19, 2012 109 Companies Approx. 1,000
5th Round From March 4, 2012 123 Companies Approx. 1,200
6th Round From July 9, 2013 160 Companies Approx. 1,300
7th Round From October 9, 2013 188 Companies Approx. 1,400
8th Round From March 4, 2014 219 Companies Approx. 1,500
9th Round From July 14, 2014 239 Companies Approx. 1,710
10th Round From October 6, 2014 247 Companies Approx. 1,800
11th Round From March 2, 2015 250 Companies Approx. 1,850
12th Round From July 14, 2015 257 Companies Approx. 1,900
13th Round From October 5, 2015 259 Companies Approx. 2,000
14th Round From March 7, 2016 267 Companies Approx. 2,200
15th Round From July 12, 2016 260 Companies Approx. 2,000
16th Round From October 17, 2016 270 Companies Approx. 2,200
17th Round From March 6, 2017 270 Companies Approx. 2,200

More details on the Tohoku Kakehashi Project can be found here (Japanese only) 

Supporting PEP Kids Koriyama

At York-Benimaru, support is provided for PEP Kids Koriyama in Fukushima Prefecture, an indoor, active playground in the city of Koriyama founded on the concept of "Play, Learn and Grow," which allows children with fewer opportunities to play outside due to the nuclear accident that occurred with the Great East Japan Earthquake to actively engage in exuberant, physical play.

PEP Kids Koriyama

Supporting Autonomy for the Women of Iitate Village in Fukushima Prefecture

Sogo & Seibu is helping to the women of Iitate Village in Fukushima Prefecture living in temporary housing to achieve autonomy. The women organize "Madei wo Matou" sales to sell clothes and accessories they have made themselves using kimonos donated from all over Japan, and the company provides venues and assistance with selling. After the Great East Japan Earthquake, Sogo & Seibu held the events ten times in total at its six stores between March 2012 and the ladies' return to their village in March 2017.

Sales of Wakame and Nori from Shichigahama in Miyagi Prefecture

Seven & i Food Systems conducts the Let's Eat in Support of the Affected Areas Program at stores and the Head Office cafeteria, providing dishes made with ingredients from Shichigahama in Miyagi Prefecture, which was affected by the Great East Japan Earthquake, and conducting sales of wakame and nori seaweed products. The sorting operation for this wakame and nori is conducted by employee volunteers from Group companies.

Employees sorting wakame at Shichigahama
Volunteers preparing to sell Shichigama wakame in the employee cafeteria

Participation in the Great East Japan Earthquake Reconstruction Project

In addition, Seven & i Holdings has participated in the Seven-Eleven Foundation's Great East Japan Earthquake Recovery Project since June 2011 and continues to support recovery and reconstruction in areas that were severely affected. Seven & i Group employees also participate each year in volunteer activities. In the 10th Great East Japan Earthquake Recovery Project held in September 2016, volunteers worked in Kesennuma City, Miyagi Prefecture, where they took part in a beach clean-up activity on Kukunaki Beach and made anchors for oyster farming rafts in the Karakuwa town.

For more details about the Great East Japan Earthquake Recovery Project of the Seven-Eleven Foundation (Japanese only) 

Initiatives for Material Issue 2

Building a Quality Control System

Food Traceability

Consideration of Health

Communication with Customers

Information Security and Personal Information Protection

Appropriate Disclosure of Information on Products and Services

Implementing Crime Prevention Measures for Local Communities

Disaster Assistance

Disaster Reconstruction Support

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